Skip to content
‹ Back to IndustriesEngineering & Construction

Supply Chain Control Gives AMAG a Competitive Edge and Keeps Customers Ahead

AMAG Technology leverages vertical integration in its manufacturing process to maintain supply chain control, enabling faster product delivery when competitors face disruptions. This strategic approach provides AMAG customers with a competitive edge in the physical security and access control market. The company's in-house production capabilities insulate it from third-party supply chain volatility.

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from AMAG on MarketScale.

By Software And Technology · · Allan PriceAmag TechnologyIn-house ProductionSupply Chain
Share

Key takeaways

01

AMAG's vertical integration model gives it direct control over its supply chain, reducing dependency on external suppliers.

02

When industry-wide supply chain disruptions occur, AMAG can continue delivering solutions while competitors experience delays.

03

This manufacturing strategy translates into a tangible competitive advantage for AMAG's customers in the access control and security space.

Free workspace

Turn your Engineering & Construction expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

At AMAG Technology, being customer-obsessed goes beyond a mindset—it's built into every part of the operation. One of the company's greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match.

One of the company's greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match.

Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this control translates into real benefits for customers. From navigating the disruptions of the COVID era to maintaining shorter lead times and ensuring product availability, AMAG's vertically integrated approach delivers consistency, speed, and peace of mind.

Rather than relying on a long chain of external vendors, AMAG can quickly resolve challenges in-house, keeping customers ahead of the curve and giving them a competitive edge. It's this dedication to innovation, agility, and customer satisfaction that truly sets AMAG apart.

Rather than relying on a long chain of external vendors, AMAG can quickly resolve challenges in-house, keeping customers ahead of the curve and giving them a competitive edge.

Video TranscriptExpand ↓

When I consider what AMAG does that a lot of our competitors don't, one of the key advantages that we have is that we manufacture our own products. I joined the business at the height of COVID where, from a supply chain perspective, we were facing unprecedented challenges in terms of the availability of both components and shipping availability. Anything that could go wrong in a supply chain went wrong. And one of the massive advantages we have was that we have much greater control over our own supply chain. So when our customers are dealing with us, they can deal with a supply chain that's shorter and with somebody who's got more control over it, which in turn gives them a competitive advantage over their over their competitors. So one of the key strengths we have is the control we have over our supply chain. When we have something go wrong within AMAG, it's not me making a hundred phone calls to twenty different suppliers trying to get something resolved. It's me walking twenty feet in that direction, talking to the guys and Bill who are building things and saying, this is what we need to achieve to do a good job for our customers.

AMAG

Part of this channel

AMAG

Physical access control and identity management for enterprise security.

Visit the channel

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Engineering & Construction, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Engineering & Construction Insights

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Through a collaboration with Bell Equipment, Hitachi Construction Machinery Americas plans to add three articulated dump trucks: the ZD30, ZD45 and ZD50. The launch is scheduled for early summer 2027, and Hitachi dealers in the United States and Canada will support the trucks. Ranging from 30 to 50 tons, the models put Hitachi in the equipment classes that make up roughly 90% of the North American ADT market. The lineup gives contractors a single dealer network for excavators, wheel loaders and articulated dump trucks.

  • 01Hitachi's ZD30, ZD45, ZD50 articulated trucks launch early summer 2027 and address size classes representing about 90% of North American ADT demand
  • 02Bell Equipment, with over 26 years in the North American ADT market, manufactures the trucks while Hitachi dealers distribute and support them across the U.S. and Canada
  • 03The partnership lets Hitachi dealers quote excavators, wheel loaders, and ADTs from one network, expanding their offering.

Oct 30, 2026

Hover 3D roof measurements now flow straight into Trussi roofing estimates

Hover 3D roof measurements now flow straight into Trussi roofing estimates

Trussi, built inside Shamrock Roofing and Construction, imports Hover 3D measurements into job records and estimate fields. Hover reports bill to the contractor’s own Hover account at existing pricing, with no markup. One phone capture can also support exterior quotes in multi-trade workflows.

  • 01Hover reports bill to the contractor's own Hover account at existing prices, with no reseller markup.
  • 02One smartphone capture can feed both a roof estimate and a siding, window, door and trim takeoff, which matters most for contractors who sell more than one exterior trade.

Oct 27, 2026

Procore expands NVIDIA collaboration on construction digital twins

Procore expands NVIDIA collaboration on construction digital twins

Procore has announced closed-beta digital twin capabilities, powered by NVIDIA Omniverse libraries, that link 3D models to procurement and schedule data and to DroneDeploy site captures. How much they pay off likely depends on how current each contractor's schedule and procurement records are, especially on data center megaprojects.

  • 01Procore’s NVIDIA twin links model to schedule and procurement data, showing how a late delivery can ripple into downstream work.
  • 02A delay simulation is only as good as the delivery dates behind it: projects that track procurement outside Procore would get the 3D model with less of the ripple analysis.
  • 03Investing.com says Commissioning and an IBM Maximo integration are in beta; they could extend the twin past handover as closed beta expands.

Oct 25, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512