Unlocking the Mind: From Magic to Mastery in Digital Marketing

You don't know what you don't know. And new experiences open your mind. Will and I just went through some of his experiences I think will help you realize that things that are holding you back from being successful as a digital marketer. Stay tuned. Who are you? My name is Wilchuk. If you could see any show in Vegas, what would it be? Frederick. I'm a Frederick guy. The Silva? De Silva. Yeah. And why is he so amazing? I mean, I think he's the first person I've ever seeing that can actually read minds. Is that even possible? That I'm not that I'm not I You read your mind in front of me. You read Danny's mind in front of both of us. Yeah. And so this changed your view of what was possible. Because coming into this magic show, what was your opinion of what would be in the show? I think just a bunch of tricks with some way to deceive us, whether it's like visually or I mean, I don't I don't know audience plants, but like every, like, he he used everyone in that show as an example. Yeah. And then at the end, we confirmed that this guy is the real deal with testing it on people that we know. So what what did he do specific? What happened? So he asked Danny, who's not here right now. To pick a number between one and a hundred, and then Danny didn't say anything, kept it in his head, and he guessed it. The number was fifty eight. And then he asked you to think of it. What was it? He asked you to think of a pet's name. Right? That's right. And then your pet's name is Mr. B. Right. And he got Mr. B. Yeah. Which is insane. So you can't, like, look that up on any of your profiles or No. It's nowhere there. Yeah. Yeah. Now, that doesn't make sense though, being able to read other people's mind. When you've seen him do that many times. Yeah. How does that change your view of the world or what's possible? I think I mean, the guys clearly, from the show, he said he was a magician since he was like five. And then he wanted to pivot towards something that is less magic and trickery. Into something more like true and pure. And I mean, if the guy can actually read minds, which like after today's experience, nothing says otherwise. Right. You can master skills that we might not think are possible. And it kinda goes back to what we were talking about earlier with the four minute mile. Yeah. Like, a lot of people still don't think that you can do things like that. And there's some sort of like, hitting cameras or, trickery. But, like, once things get confirmed to be true, it really switches your perspective on things, and it definitely switched mine. Just like, well, now I wanna learn how to read minds. Don't know if I'll ever get there, but I don't know if I'd be friends with you if you did that. I wouldn't trust you anymore. I I wouldn't trust me either. Honestly, if I could read minds. Do a lot of a lot of business dealings for sure. Now, you made a change because you felt kind of boxed in when you're in Pennsylvania, and you took the leap to come to Vegas without having anything lined up. So what happened there and why'd you do that? I so I was still living with my parents. At twenty two, which like is pretty normal, especially considering I didn't go to college. I mean, I just never felt any sort of inspiration in my environment. I lived in a small town in Pennsylvania. There's really if you search for things, you can them anywhere. So there's, there's, like, networking events. There's business leaders there. But nothing that really that the atmosphere there was not a go getter mentality or like people who I really look up to. And I think I just, like, anytime I make a decision to, like, move or make a big choice, it has to be polar. Like, it has to be big. So I moved the complete across the country to Las Vegas. I didn't fly here. I literally packed up all my stuff in a two thousand and eight f one fifty and just drove here. Instead of moving to Philadelphia. Yeah. Yeah. No. You're right. I don't know. Because that would have been a with a lot of networking and opportunities too. Yeah. But I've been there, a couple of times. My sister goes to college there, and, and, like, didn't really feel anything there. And another big reason that I moved here was a bunch of the guys that I worked with at my last company were from coast. And so I was waking up. I would have been waking up before them. And then like their day was kind of just getting started is it was already like lunchtime for me. And like, I didn't really like that. And I feel like a lot of I don't know. I think there's a huge, population of, like, entrepreneurs on the West Coast. And so it made most sense in my mind to just come here. And I think like going across the entire country is is much more interesting than driving two hours to Philadelphia. What did you expect to happen in Vegas? I didn't really have any expectations on a I didn't really have a plan. Like, there were talks with friends. Like, we were going to build a business together. This was someone that I worked with at my last company. But, like, I didn't really have faith that that would I wasn't sure that that would like pull through because we would be both like starting it from the beginning. Yeah. I didn't really have any expectations. I just kinda came here. The story of my life is like anytime I make a big jump or make a big decision. It has worked out so far crossing my fingers, but, Yeah. It's like, I don't know. No no expectations, really. Now in the last couple of months, you've had a lot interesting experiences. And that has changed your worldview. Yes. So what kind of experiences and what kind of changes? I got to work with a few pretty high level entrepreneurs, building their, the not I wouldn't say building their brand, but enhancing brand, finding out ways to distribute creative content, that's effective, pretty much just enhancing their social presence. And like, before I met you, I didn't know what I was doing whatsoever and just kinda like none of us do. Yeah. Yeah. Me though I didn't know like times ten. And so I was just kinda like running around doing things without a system, and like, no formal contracts, honestly. Just kinda like taking it as an opportunity to learn And also another thing is, like, every industry or career that I've ever broken into it was the result of me working for free for, I'd say a pretty short period of time. In this case, it was about a month And I I don't think of that as a trial period to then get the sale. I think of it as a period to like learn as much as possible because I never know when I'm going into a relationship like that. If it's gonna be like something that I actually wanna pursue, But I'm gonna take advantage of it as much as I possibly can because it's in like those opportunities don't come often where you get like the control of, of something bigger than you are. And so pretty much for about a month, I just use that or, I mean, the past like two and a half months. I used that opportunity as an experience to learn as much as possible in the shortest period of time possible. What advice do you have your other young adults that they're not really sure what they wanna do. First, don't take advice from someone that's twenty two. That doesn't really know, exactly what they're doing. Because like, I can almost guarantee you, any twenty two year old doesn't have any advice that's that you should really take, but I wasn't twenty two and I was giving advice to a twenty two year old, I'd say if you haven't found your thing. And if you have to ask, like, I don't know, maybe I did find my thing or I didn't you didn't find your thing if you don't know a hundred percent. So try as many things as possible. You're not being taken advantage of for doing things free. It's backwards. If someone lets you do something for free, you're taking advantage of them. And you should take as much advantage of it as you possibly can. And yeah, I mean, just like try to find what you wanna do. That's, that's what I would say. So you strike me well as more of, introverted, considerate kind of person, not the big networker who's constantly calling everybody and making plans and being super visiting super social, not saying you don't have social skills. Yeah. They could they could definitely be improved for sure. Most of us are scared to death of going into new situations, of meeting new people. So we just end up doing things comfortable, which is the same thing that we've been doing this whole but you have taken initiative to do a lot of new things to meet a lot of new people to do things that were scary to you. For example, we went to a hypnosis show, and you're kinda scared about sitting in the front because you might get picked on. Yeah. But you went to the show anyway, and you still talk to the guy afterward even though there was a chance he might have hypnotized you. Yeah. Or maybe he did, and you didn't even know it. Yeah. Yeah. But you took that chance you did things that you were uncomfortable with. I don't maybe uncomfortable is too strong of a word, but you you've done a lot of new things is what I'm to say. And what does that mean? How how has that impacted you and what can other people learn from the insights that you have from that? I mean, I I will say, like, I wasn't always like this. I was like very like, in in high school, middle school, pretty much until the end of high school, I didn't have any confidence whatsoever. And then I started playing lacrosse and got pretty good at it fast and would gave me a ton of confidence. And that was kinda like my first glimpse into the other side of like, oh, you can like feel good about yourself. And I think it mainly honestly came from, like, physical pursuits. And so that's kinda when I broke out of my shell. I started going to the gym a lot And then pretty soon after I graduated high school, started doing jujitsu. Gave me a lot of a lot of confidence. Need to get back doing that here. I need to find a gym. But, Just like putting my to I can't really explain how I did put myself in those situations. Honestly, I think the scariest one was walking into, like, the jujitsu gym because I've, like, like, you're literally wrestling other people on the ground. I would just say, like, stop being It's not necessarily like stopping a freight, but just kinda like accept anything that comes to you. And if something like peaks your curiosity, they just try it. Because typically on the other side of something that, like, your brain is telling you, like, oh, I should investigate this further. Like, there's gonna be some sort of reward on the other side of that that adds another level of of complexity to your personality or like, benefits you in some way, shape, or form. I guess, like, the best thing I could say is, like, I've never regretted after the fact trying something new. And I always struggle with, like, even you called me earlier today, and you were like, or not earlier today. You asked me yesterday to go and see a show and like go and hang out. Honestly, if that were like a lot of people, a lot anyone else other than you, I probably have been like No. Like, that sounds like too much like thinking. I'm gonna have to change my schedule. Like, I don't try new things often. But every time I do, I I don't regret it at all. But I think you've helped me out a lot just because of the fact that like, you are pretty cool and you're into a lot of cool shit. To put it very elegantly. And, like, you've shown me a lot of, like, pretty much a whole other side of life, where you can go and try new things and keep just expanding your palette on the world if makes any sense. What does that mean? I think, like, we were talking before the podcast started. It's you can be the best at anything. You can be a great marketer. You can be a great salesperson, but if you don't have the character that you can't fake, you can't develop, some sort of persona, around being experienced in certain things without actually experiencing those things. So Danny mentioned something about frame and how that builds trust. Go more into what you've learned about that. Yeah. Shout out to Danny. He's definitely taught me a lot. And he's nineteen, and it kinda scares me what he's gonna do in the future. He's already killing it. But, frame to me is the way you. I mean, it's it's what it sounds like. It's your posture. It's the way you expose yourself to other people. And I think it can be a very effective tool if used correctly and not malevolently. I just gotta stop trying to use that word. It's It's a big word. I know, but it's such a cool word and me sound really smart when I use it, but it's not whenever I don't say it right. Yeah. I think of frame as like, a great tool to use honestly in any conversation that, like, you have a business objective in. It's pretty much the way you portray yourself and not even business objective. Like, whenever I, talk to you or Danny. I don't know if you're intentionally doing it or not, but you come off as very sophisticated, very strong minded. Ambitious driven people. And I think that's just kind of like your personalities. I don't know if you're necessarily trying to do that. But it's it's I think it's a frame. And it's effective. Like, there's a reason people see you guys or not see you guys, but when they talk to you, they understand that know something about something. And I think that's what frame is. And once again, I don't even know if I just answered your question, but, that yeah. So how is your mindset shifted just in the last few days? And maybe go into some specific things so people have context. Yeah. So the last few days, I guess Danny Dennis decided that he is, my sugar daddy now. He's been taking Hey, look, Sky's own bracelets. Yeah. But don't reach out to him and ask. Cause it's, hopefully, he doesn't do that to too many other people because it's very nice. But the last few days we went to I don't even know how many restaurants, like, five different restaurants, like very good restaurants. We went to all you can eat buffets. I tried caviar for the first time. Which is amazing. That's right. Yeah. Definitely. Definitely try it. Went and saw multiple pool, magic shows, saw saw it call, call. Pretty much it just like, increase my perspective on what is out there and just I don't know. It was I I just learned a lot. It's not like we went to a seminar or like a, something where you're going there to learn about something. But you kinda learn something as an aftermath of of watching what extremely talented people can do. And create, if that makes any sense. Well, the reason you go to a seminar instead of watching a YouTube video is that you're around these other people, you kind of absorb their vibe, their way of thinking, and that only occurs in person. I don't care if you're on zoom in four k, you're not going to absorb that kind of vibe. And there's a lot of people that pay fifty thousand dollars to fly to some city to go to mastermind because they want to be like these other people, and there's no coincidence when you hear you are the average of the five people that you spend the most time with. So when I'm around other people that I'm learning from, that just subconsciously rubs off onto me, and I absolutely notice it. And there's something about being around people that are excellent. Or being in excellent situations and doing new things that when you go back to your laptop, where you get to conference call or you answer an email or whatever it is, the quality and interestiness of what you do next improves. Am I going to a magic show what does going to a magic show have anything to do with becoming a better digital marketer? So we went to this magic show, a mentalist guy who reads minds, paranormal, you know, Frederick, Frederick De Silva, incredible. But beyond just being entertained, because the guy could read my which was shocking and all the things that he did, I felt an effect on me. That kind of opened my mind wider permanently for what I think is possible for how I solve problems with relationships, maybe, right, for how I can communicate better. And that's been kind of like a cheat code for me that I didn't realize until more recently that these new experiences, I used to think were just like wasting money when I really should just be working. And I find that when you are a pro level digital marketer in of a wage worker, one phone call, one idea, one campaign, one thing that you do that day can be worth a whole week or whole months' worth of work. It's not like a factory where it's like however many hours you produce, however many widgets steel mill or whatever it is. It's that our creativity and just being able to spot certain things because our awareness is increased makes all the difference, especially when you're working with high powered entrepreneurs or companies that are really successful that are already doing well, but you spot that one angle because your mind is activated because you've opened it up to eating caviar for the first time. That's somehow unlocks your creativity. Somehow makes you less boring because when you're just grinding for twelve hours straight, you're just not gonna be as deductive as someone who they're they're just excited by the world. Your energy level is higher. You're just going to see more things. So I think it's actually a business hack to go out and have fun with people that you like because the more time you with these people, the more of those good qualities rub off onto you. It is absolutely true. Our couldn't agree more. But Vegas is also known as Sin City. There's a lot of hookers and crack and all kinds of bad things that are here. And a lot of people know that that's here in Vegas, but there's also some really amazing things too. So how is it? Like, what what is it really like in Vegas and what have you done with that? I honestly look. I've never really been a person to, fall for like cheap pleasure or like quick fixes. But I think it is fun to be in a place where you're surrounded by it and just know that you're avoiding it. Or or like it does, it can affect you. I think that's it's pretty powerful to to understand that about yourself. That you're surrounded by a place where any moment in any day. This place is twenty four seven. The the worst possible aspects of human life. And you're sitting there in an office working or, doing phone calls, business meetings, things like that. I think it's it's very powerful, which could be a backwards way of thinking because then, if you think like that, you're always gonna put yourself like, terrible environments and find your own little, area off to the side. But, I kinda like it I like it. So now you're shifting to local service businesses. You have a background in real estate. You've helped a lot of real estate agents. You've done videos and photography, what's so appealing about local service businesses for running an agency? I think that the one thing that is That really stands out with local businesses is a lot of them have an incredible product or service, and they do a a damn good job at delivering it. They just don't know how to, like, get their name out there, which is an issue. And it's unfortunate to see people who may not be as focused on, customer service or the actual result and putting the customer first, they could be getting more business and making a lot more money just because they understand SEO or understand to make videos that promote their content. And I think there's unlimited businesses. Mean, businesses are being created every day, businesses are failing every day. There's never gonna be a shortage of businesses that are providing a good product and, just don't have the marketing to sell their good product. So I think digital marketing kinda is the avenue to bring an already good brand with a a good foundation and just pretty much blast it to another level. So will I have seen what you have done with creating video with coaching client with writing scripts using AI tools to generate stuff in their voice that they didn't say to do website building, all these different aspects of digital marketing, and certainly someone like me as a business owner who's a lot older than you, is going to believe that you fit the stereotype of the young adult understands video and social media in AI tools. What does that mean for other young adults that maybe haven't had as much experience as you, but they maybe wanna be more like you because they see, you know what, this will guy has learned how to do creative, has learned how to do content marketing, has learned how to edit videos that actually get more views, and he doubled the number of views on his client's YouTube channel, which already was a YouTube channel with almost half a million subs on it. So he knows what he's doing. Is that something that requires some kind of genius? Is it something that an ordinary person who's twenty two could learn? Yeah. I mean, anyone can do luckily I was given access to like something that was already established, but I mean, this, it worked with any channel of any size, any social media platform. Any any platform that a client is on wants you to succeed. They give you all the tools that you need to succeed. You have all the data right in front of you. If you make a shit video, people are gonna see it immediately. And the algorithm knows it. And if you're judging your content on the data only, you're gonna improve your context. You're gonna see where retention falls off. Or another where people are getting less interested in the video, which topics are doing well. And what I've noticed is that pretty much across the board. Any video that did super good on, one social platform, I'm talking about real specifically here. Or like short form sixty second videos, it, at some point, also did well on every other platform. I think one big thing is it has nothing to do with the editing. I spent a lot of time learning how to edit and honestly got pretty good at it in a pretty short amount of time, but none of that mattered because every video that went viral or did better than the others was honestly one that I most of them were videos from the earlier stages, and the content inside of it is what made it up, blow up as opposed to the sick B roles or, incredible captions that change with every word that you speak, it's all about it's all about using the data to influence your decisions. And, like, you have all the answers right in front of you. So just use it. The meat is more important than the seasoning. Yeah. A hundred percent. What do people need to know about Will Trope? There's not a lot to know about yet. But, right now I just say, because I think it's cool that I'm gonna be able to look back this in a very long time as my first podcast and honestly, like, first ever appearance and appearance and a camera. Even though you've been behind the camera a lot. Yeah. Yeah. I would say that I'm not shit now, but I'm gonna be the shit. And You're going from shit to this shit Yeah. Give me five years, five or ten years, and I'll I'll do something substantial with my life. Well, ladies and gentlemen, this is Will Trope. Will, how do people find you? On Instagram. I'm at willtroop t r o w I l l t r o u p with two p's on Instagram. Facebook, I'm I'm just building my accounts. I honestly would follow me there yet, wait for me to build something. LinkedIn, it's WillTrupe, t r o u p. Fantastic. And I'd love to hear what do you guys think about Will's journey? Are you and your young adult struggling with figuring out what you wanna do? Maybe you don't wanna go to college, drop out, you wanna start an agency, you're not sure what niche to focus on. You wanna be an influencer and get a lot of follow but don't know what to do. You don't know who the other people are that are good role models. I encourage you to follow people like Danny and Will. And appreciate your time today joining us. Thank you.