Skip to content
‹ Back to IndustriesEducation Technology

EdTech Recruiting and Hiring Trends

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Margareta Bancroft, Founder TechEd Connect Executive Recruiters, started her…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

Margareta Bancroft, Founder TechEd Connect Executive Recruiters, started her company ten years ago after beginning her career as a science and technology teacher. She earned a masters degree in educational behavior and a PhD in educational leadership and combined her skills to focus on recruiting for leadership positions and senior sales at educational technology companies.

Listening to both sides and matching up the values, we call that the culture, but it’s the values, it’s the attitude, it’s the passion. It’s what motivates each of them” – Margareta Bancroft

Bancroft joins host JW Marshall for an insightful conversation that covers topics from how the pandemic has led to long lasting changes in the education sector to what the best strategies are for matching high-performing people with what companies are looking for. Educational technology is no longer just a supplement but is now part of the core experience with most institutions using some form of hybrid or remote learning. With these changes, the demand for high-level ed-tech professionals has taken off.

While each company has specific skills and traits they’re looking for in employees, Bancroft stresses the importance of articulating a clear vision of what their needs and expectations for a position are. Likewise, candidates need to present a clear message of their strengths. “Listening to both sides and matching up the values, we call that the culture, but it’s the values, it’s the attitude, it’s the passion. It’s what motivates each of them,” Bancroft said.

In an industry where relationships matter more than anything else, Bancroft’s goal is to bring honest, sincere people together with authentic and transparent companies. In a mission-driven industry like education collaboration among companies comes with the territory and putting the right people in the right place is a win for everyone.

Listen to Previous Episodes of Voices of eLearning Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

AI didn't break integrity, it exposed credentialism

AI didn't break integrity, it exposed credentialism

Phil Hill argues AI is exposing a preexisting higher-ed flaw: institutions built around credentials rather than demonstrated learning. In his view, better cheating detection won’t solve it; schools need clearer assessment of what students can actually do, drawing on competency-based education, authentic assessment, and frameworks like the University of Sydney’s two-stream model for AI-allowed and AI-excluded work.

  • 01Credentialism—treating the credential as the goal rather than evidence of learning—creates incentives for shortcuts that existed before AI; students pursue credentials as boxes to check rather than milestones in learning.
  • 02States like Michigan and Texas are redefining postsecondary credentials to include skill certificates alongside degrees, but broader definitions only matter if assessment measures actual learning, not just completion.
  • 03Hill’s three learning-centered models include competency-based education, authentic assessment, and the University of Sydney’s two-stream assessment framework.

Oct 6, 2026

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512