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marketing leadership

6 articles from Business Services practitioners

WSJ's Journal House at Cannes Lions put AI, trust, and brand relevance at the center of marketing's biggest week

WSJ's Journal House at Cannes Lions put AI, trust, and brand relevance at the center of marketing's biggest week

WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions to debate AI, trust, and experiential marketing

MarketScale Newsroom·Jun 30, 2026
IPS Global Mkt Meeting 2026 - An de Coen on the Future of Marketing Leadership

IPS Global Mkt Meeting 2026 - An de Coen on the Future of Marketing Leadership

In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution

MarketScale·Apr 9, 2026
IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum

IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum

At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of N

MarketScale·Apr 9, 2026
IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu

MarketScale·Apr 9, 2026
IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing

IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing

At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, com

MarketScale·Apr 9, 2026
IPS Global MKT Meet NYC 2026 - Virginia Murray on Leading the Next Era of Marketing at TekniPlex

IPS Global MKT Meet NYC 2026 - Virginia Murray on Leading the Next Era of Marketing at TekniPlex

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progr

MarketScale·Apr 9, 2026
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