What was the main topic Renette Rier addressed at IPS Global MKT Meet NYC 2026?

Renette Rier focused on the disconnect between doing marketing work and effectively communicating its impact. She highlighted that even as teams grow in capability, many struggle to articulate the value of their efforts to leadership and cross-functional stakeholders.

Why is marketing communication such a common challenge for organizations?

Organizations are investing heavily in strategy, product innovation, and customer experience, but the metrics and narratives needed to convey marketing's contribution often lag behind. This creates a visibility gap where strong work goes unrecognized or undervalued internally.

What is the IPS Global MKT Meet NYC 2026?

The IPS Global MKT Meet NYC 2026 is a marketing industry event held in New York City that brings together marketing professionals to discuss trends, challenges, and best practices. It provides a platform for thought leaders like Renette Rier to share insights on pressing issues facing modern marketing organizations.

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

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By MarketScale · April 9, 2026, 2:04 AM UTCB2b MarketingCommunication in MarketingCustomer EngagementMarket Development

Key takeaways

Marketing teams are expanding capabilities faster than their ability to communicate impact to stakeholders.

Renette Rier emphasized the importance of bridging the gap between marketing execution and organizational communication.

Demonstrating marketing ROI and strategic value remains a persistent challenge across industries.

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles. This disconnect not only limits alignment but also slows the momentum needed to turn strong ideas into measurable business outcomes.

Increasingly, the conversation is shifting toward two critical imperatives—clearer, more intentional communication and a renewed focus on execution that drives tangible results in the market. It’s not enough to build plans; organizations must activate them through customer engagement and disciplined follow-through. That balance between storytelling and execution is exactly where leaders are finding new opportunities to differentiate.

To explore how this plays out in practice, we turn to insights from Renette Rier, Director of Market Development, alongside Daniel Dutesco, Global Marketing Director and Demand Generation at TekniPlex, from IPS Global MKT Meet NYC 2026.

Video TranscriptExpand ↓

Good afternoon, Rene. Again, we're asking everybody today at the marketing meeting one question that kind of stood out to you. So if I would ask you, what is the the one element? What is the one thing that stood out to you as either a theme or a topic or kind of a we keep hearing it in the conversations that we're having in in the meeting and it's important. Yeah. So I'd say my top, I'm probably gonna give you more than one. Perfect. My top is definitely in terms of communication. So we are doing a lot in the marketing organization. We're not necessarily communicating that broadly, and so there's an excellent opportunity for us to, communicate the ways in which we are getting things done. And so that's my top. And then second is execute. So we continue Absolutely. We continue to do that. And so that's one, especially execute on things like edge pull, things like e press seal. I'm really driving those in terms of product plans, launch plans, and not just plans, but engaging with customers to drive the sales and really make a difference there. Okay. Amazing. Thank you so much, and congratulations on your new role. Thanks. Excited. Thank you.

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

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