IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing
At IPS Global MKT Meet NYC 2026, marketing leader Thuy Nguyen discussed how cross-functional alignment—particularly around pricing and communications—is essential for translating global marketing strategy into effective execution. The session underscores the growing pressure on marketing organizations to demonstrate measurable impact. Alignment is framed not as a soft goal but as a strategic prerequisite for operational success.
This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.
Key takeaways
Cross-functional alignment, especially around pricing and communications, is a strategic necessity for global marketing teams.
Thuy Nguyen outlined how organizations can move from alignment in theory to disciplined execution in practice.
Marketing teams are under increasing pressure to prove impact, making structural clarity across functions more critical than ever.
Free workspace
Turn your Business Services expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, communication, and prioritization, can accelerate both decision-making and execution. For companies like TekniPlex, where product lines and global markets intersect, the ability to unify teams around shared goals is critical to driving consistent growth.
Fresh perspectives, particularly from newer team members, often play a key role in challenging assumptions and sharpening focus on what truly matters. As organizations refine their next steps—from tactical activities to long-term strategy—the emphasis is shifting toward measurable impact and cohesive storytelling across the business. To explore how this alignment is taking shape in real time, we turn to Thuy Nguyen, Marketing Manager, and Daniel Dutesco, Global Marketing Director and Demand Generation at TekniPlex.
Your experts belong here
Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.
About the author
