Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Leading With Transparency in Times of Crisis

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.   To say that Juliette Kayyem, CEO, Grip Mobility has a pretty impressive resume is an understatement. Kayyem spent the last two decades in both state and federal government, managing complex policy…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

To say that Juliette Kayyem, CEO, Grip Mobility has a pretty impressive resume is an understatement. Kayyem spent the last two decades in both state and federal government, managing complex policy initiatives and organizing government responses to major crises. As a professor at Harvard Kennedy School of Government, she is the faculty Chair of the Homeland Security and Security and Global Health Projects. She formerly served as Assistant Secretary at the Department of Homeland Security and is a Pulitzer Prize finalists National Security Analyst on CNN and The Atlantic. In between all of these outstanding accomplishments, Kayyem loves to catch some waves as an avid surfer.

Luke Fox, Host, The Trust Revolution had the opportunity to speak with Kayyem on the latest episode of the podcast where she shared some insight on recovering from mistakes as a leader, because as a CEO or a public leader, you will make mistakes. “But if you build trust in your institution in your environment, you will be able to course correct without people thinking, either you’re stupid, or ill will, or you are hiding something,” Kayyem said.

The COVID-19 crisis has provided opportunities for Kayyem to reflect on how honesty can make a difference for leaders such as CEOs or politicians who have made mistakes they need to answer for. She explained that there is a mythology about crisis and disaster management that expects people to respond to the truth with panic, but that mythology is damaging and untrue. “It’s just not the way it works. We’ve seen this in airline disasters, fires. If people believe that there’s competent instruction to help people, they will abide by rules, but they need to have that confidence,” Kayyem said.

Catch Up On Previous Episodes of The Trust Revolution!

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Business Services expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Kyndryl's 2026 People Readiness Report: AI is spreading fast, but most workforces aren't ready

Kyndryl's 2026 People Readiness Report: AI is spreading fast, but most workforces aren't ready

Kyndryl's 2026 People Readiness Report reveals a rapid spread of AI adoption, with 57% of enterprises integrating AI into core processes. Despite this, only 23% of business leaders feel confident that their workforce is fully prepared to harness AI effectively. The report highlights a significant gap in workforce readiness concerning AI deployments.

  • 0157% of enterprises now incorporate AI in their core processes.
  • 02Only 23% of leaders believe their workforce is fully prepared to use AI.
  • 03There's a significant gap in workforce readiness for AI adoption.

Jul 21, 2026

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

AI search tools are influencing the way enterprise buyers conduct research and find vendors, prompting B2B PR agencies to integrate GEO capabilities. This transformation implies that agencies must start focusing on LLM optimization as a part of their offerings in 2026. The shift reflects the evolving landscape of enterprise buyer research in response to advancements in AI technologies.

  • 01B2B PR agencies are incorporating GEO capabilities to adapt to AI-driven buyer research methods.
  • 02Integrating LLM optimization will become a core service for PR agencies by 2026.
  • 03AI search tools like ChatGPT and Perplexity are reshaping enterprise buyer research.

Jul 20, 2026

The SME Content Production Playbook: From Expert Interview to Published Authority Content

The SME Content Production Playbook: From Expert Interview to Published Authority Content

The SME Content Production Playbook outlines a five-step model for transforming internal experts at a company into a consistent content creation engine. The steps include selecting experts, capturing interviews, reviewing and approving edits, and repurposing the content across various formats such as articles, videos, podcasts, and social media.

  • 01Select the right experts within your organization to ensure credibility and effective knowledge transfer.
  • 02Repurpose content into multiple formats to maximize reach and engagement.
  • 03Develop a structured process for approval to maintain content quality and integrity.

Jul 20, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512