Business Services · Topic
Marketing Operations
2 articles from Business Services practitioners
IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum
At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of N
IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing
At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, com