Skip to content
‹ Back to IndustriesBusiness Services

The Intake: How Atlas-SSI Helped Con Edison Find an Ideal 316(b) Solution

Passing a regulation is one thing. Complying with it is another. Con Edison had a big-time project on its hands when New York passed regulations that later were matched by the Aquatic Habitat Protection in Section 316(b) of the federal Clean Water Act. So, the company turned to Atlas-SSI for screens that would keep fish…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

·
Share
The Intake: How Atlas-SSI Helped Con Edison Find an Ideal 316(b) Solution

Free workspace

Turn your Business Services expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Passing a regulation is one thing. Complying with it is another.

Con Edison had a big-time project on its hands when New York passed regulations that later were matched by the Aquatic Habitat Protection in Section 316(b) of the federal Clean Water Act.

So, the company turned to Atlas-SSI for screens that would keep fish – and future fish – safer from harm while the plants continued operating.

There was just one problem. They’d have to pull it off with a facility located on the other side of the river from the intake system and do it across an enormous expanse.

“Because of 316b and having to flume the fish and larvae back out to the river safely, you needed a lot of additional spray wash water,” said Rodney Brown, Regional Sales Manager for Atlas-SSI. “So, there had to be bigger pumps, a new piping system and some new relief valves and, of course, a whole new set of controls was required to be able to operate it remotely out there.”

The new system required from 10-12 times as much water to pump everything effectively, said Gary Thorn, the Manager of Steam Plant Projects at Con Edison. He was confident Atlas-SSI could do the job after a site visit – one that went much better than another he experienced when he was putting together the bid list.

“They gave us a GPS coordinate of their facility and we ended up in a junkyard. I always tell people I would’ve been better off if I’d stayed in the junkyard than what I eventually saw when I got to their facility,” he said. “Those site visits to see the vendor and see their capabilities were really important for us to get that gut feel that we had somebody we could work with that had the capability to accomplish something we needed to accomplish.”

That’s exactly what Atlas-SSI’s screens did, even coping with some difficult scenarios during and immediately after Hurricane Sandy.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Business Services, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Business Services Insights

The Early Scale: Google's Gemini 4 Argon unlocks AI for cyber defenders first

The Early Scale: Google's Gemini 4 Argon unlocks AI for cyber defenders first

In the race to leverage artificial intelligence, the release of Google's Gemini 4 Argon prioritizes cybersecurity, underscoring how certain tech iterations may be deployed in industry-specific stages. Meanwhile, Eldridge's investment in Overtime and an enlightening survey by IFS reveal shifting priorities in the spheres of media, and utility management. For those navigating the B2B landscapes these are not just headlines – they're signals pointing towards strategic pivots businesses must reckon with.

  • 01Google’s Gemini 4 Argon was initially released to cyber defense applications, signaling a strategy of prioritizing high-security needs for certain AI deployments.
  • 02Only 33% of utility executives surveyed by IFS classified their asset management systems as advanced, with nearly half identifying siloed data as a primary obstacle to progress.
  • 03Eldridge Industries' investment in Overtime reflects growing capital flowing toward youth sports engagement and media brands in the sports sector.

Oct 1, 2026

Siemens Canada plans a digital twin for Rock Tech project

Siemens Canada plans a digital twin for Rock Tech project

Siemens Canada plans a process twin for Rock Tech’s proposed Ontario lithium converter. A commissioned bank-marketing survey reports limited use of agents that take actions. Both stories make implementation scope and measured results more useful buyer questions than general promises about AI.

  • 01Siemens Canada will develop a digital twin for Rock Tech's Red Rock Converter project in Ontario, aiming to improve lithium conversion efficiency and precision through simulation-based planning.
  • 02Only 9% of bank and credit union marketing teams use AI agents for autonomous action, indicating significant untapped potential beyond content writing.
  • 03Google's February 2027 ad rendering rules will count impressions only when ads begin rendering, potentially impacting publisher revenues and requiring strategy reassessment.

Sep 30, 2026

The Early Scale: Ellucian’s process catalog, Amazon delivery and forecast accuracy

The Early Scale: Ellucian’s process catalog, Amazon delivery and forecast accuracy

Ellucian describes a knowledge graph covering approximately 10,000 college processes. Amazon extends Prime delivery through MCF, and Phocas reports a gap in distributor forecast measurement. The practical questions are process accuracy, fulfillment terms and measurable forecast performance.

  • 01Ellucian says its knowledge graph catalogs approximately 10,000 college processes; the announcement does not demonstrate optimization of those processes.
  • 0239% of distributors don't track sales forecast accuracy, creating a competitive opportunity for those who implement robust measurement tools.
  • 03Amazon’s MCF lets merchants offer Prime delivery on their own sites without extra fees beyond standard charges, a move Amazon says is meant to expand its logistics network.

Sep 28, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512