Skip to content
‹ Back to IndustriesBusiness Services

HIP-412: Standardizing NFT Metadata for Interoperability and Flexibility

Metadata is an overlooked component that enriches NFT, especially collectables or even NFTs related to real estate. One of the many uses of NFT metadata is storing information about the attributes of a project, such as calculating investment, and the value and rarity of an NFT. Metadata proves authenticity and aids in proper licensing. Because…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Promoted content from Hedera Hashgraph on MarketScale.

·
Share

Free workspace

Turn your Business Services expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Metadata is an overlooked component that enriches NFT, especially collectables or even NFTs related to real estate. One of the many uses of NFT metadata is storing information about the attributes of a project, such as calculating investment, and the value and rarity of an NFT. Metadata proves authenticity and aids in proper licensing. Because of these benefits, standardizing NFT metadata for the future is imperative.

How does HIP-412 play into standardizing NFT Metadata and what are the resulting expected future developments?

On today’s episode of Gossip about Gossip, host Zenobia Godschalk converses with Michiel Mulders, a Developer Advocate with Swirlds Labs, to talk about the structure of HIP-412 and the importance of NFT Metadata.

The two discuss:

  1. Defining the properties field of an NFT’s Metadata structure and how overlooked this component of NFTs is
  2. The goal of HIP-412 as it relates to standardizing NFT Metadata by providing structure and improving interoperability with ecosystem tooling
  3. The Hedera community and HIP-412 aiming for increased flexibility in NFT Metadata and creating a wider range of use cases.

“What the standard is solving is that you’re creating a defined structure that everyone knows about. When a NFT wants to interpret the data, they can just see that the image data will always sit under the image field. So, there is no guessing, and they can be almost 100% sure that their data is in the correct place,” Mulders said. “That’s also the reason why the community was so eager to define a new standard.”

Michiel Mulders is a developer Advocate with Swirlds Labs. Mulders has been the Head of Developer Relations & Training for the Algorand Foundation, a Senior Develop Advocate for Humanitec, and a Senior Software Engineer at Lunie.

Hedera Hashgraph

Part of this channel

Hedera Hashgraph

Enterprise-grade distributed ledger infrastructure for institutional Web3 applications.

Visit the channel

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Business Services, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Business Services Insights

The Early Scale: Schneider Electric agrees to buy PTC; AI forecast needs context

The Early Scale: Schneider Electric agrees to buy PTC; AI forecast needs context

Schneider Electric has agreed to buy PTC in a deal with a $22.6 billion equity value, with closing expected in the third quarter of 2027 subject to approvals. For industrial buyers, the immediate question is how product roadmaps and integration plans may change. Separately, Gartner’s June 2025 forecast concerns cancellations of agentic AI projects by the end of 2027—not a measured failure rate for AI generally.

  • 01Schneider Electric’s proposed PTC acquisition has a $22.6 billion equity value; closing is expected in Q3 2027, subject to approvals.
  • 02Gartner forecast more than 40% of agentic AI projects would be canceled by end of 2027; this is not an observed failure rate.
  • 03A3 lists R15.08 Part 3 for mobile robot safety; operators should assess relevance.

Oct 13, 2026

The Early Scale: A3's Mobile Robot Safety Standard Demands Site-Level Compliance

The Early Scale: A3's Mobile Robot Safety Standard Demands Site-Level Compliance

As businesses grapple with the fast-evolving landscape of technology, maintaining industry standards and optimizing operations is more crucial than ever. New safety standards in the robotics field drive compliance needs, while strategic acquisitions in the software industry offer a glimpse into future growth avenues. Meanwhile, operational optimizations in retail highlight the importance of cost management and customer satisfaction. These shifts aren't just trends; they're pivotal moves that can redefine competitive advantages across sectors.

  • 01A3's R15.08 safety standard mandates user sites maintain continuous compliance and safety assessments for mobile robots throughout their operational lifecycle
  • 02Schneider Electric’s $22.6B PTC deal aims to expand its integrated digital transformation offerings
  • 03ShipStation's new Walmart Marketplace feature offers sellers access to Walmart shipping rates and up to $100 loss protection to reduce logistics costs

Oct 12, 2026

The Early Scale: Intune's New Security Baseline Requires Manual Updates

The Early Scale: Intune's New Security Baseline Requires Manual Updates

Complex enterprise systems and strategic expansions are consistently shaping the landscape of B2B industries. From software integrations requiring administrative attention to significant mergers in the healthcare and industrial automation sectors, today's landscape is defined by both challenges and opportunities. Companies are doubling down on data and analytics as a key differentiator in their business models, focusing on future-ready strategies.

  • 01Microsoft Intune security baselines do not auto-update; IT admins must manually create or update profiles for Windows 11 26H2 compliance
  • 02Harbor Health’s agreement covers 27 Houston-area clinics; closing is expected at the end of 2026.
  • 03Data acquisition drives AI innovation: Schneider Electric’s $22.6B PTC deal aims to use CAD and PLM data to boost industrial AI and automation

Oct 11, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512