Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

AI’s Future: Is Ethical Human Behavior the True Answer to Regulation?

Regulators worldwide debate whether industry ethics and accountability can outpace the need for government mandates on artificial intelligence

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

By Jon Stine · AiArtificial IntelligenceEthical AiEuropean Ai Artificial Intelligence Act
Share

Key takeaways

01

Regulators worldwide debate whether industry ethics and accountability can outpace the need for government mandates on artificial intelligence

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

As nations grapple with fast-moving AI technology and the best way to regulate it, could ethical human behavior be a preferable solution to government policy?

The European Union is on the brink of establishing the world's first comprehensive legal framework for artificial intelligence, but not without its hurdles. Initially proposed in 2021, the EU AI Act has garnered attention from experts worldwide, with Stanford HAI hosting a discussion to dissect its intricacies. As highlighted by European Parliament Member Dragoș Tudorache, critical areas of contention include using AI for biometric surveillance, defining high-risk AI, and governance structures. Meanwhile, Rishi Bommasani from Stanford HAI identified gaps in compliance among major AI companies, such as OpenAI and DeepMind

As the EU forges ahead, the act's implications extend beyond its borders, potentially influencing the U.S.'s approach to AI regulation. Does the U.S. need sweeping legislative action, or can the market police itself? Jon Stine, Executive Director at The Open Voice Network, raised concern over additional regulations when ethical human behavior can make AI work for the betterment, not a detriment.

I don't think we need more laws to do that. We simply need humans to take responsibility and behave that way.
— Jon Stine, Executive Director at The Open Voice Network

Jon's Thoughts

"I think we have a wonderful, very complex set of privacy regulations. One might wish we would have a federal privacy regulation, but the current quilt of state regulations, California, Illinois, et cetera, give us an overall guidance to respect and protect data. You add that to the European General Data Protection Regulation, GDPR, you have a guide on how to respect and how to protect data. I don’t know that we need more laws protecting privacy. We need more observance of existing law. And maybe we need to, you know, rough off the different edges between state laws, sure. You’d be hard-pressed to have someone say, in the enterprise world, who’s giving it any bit of thought, that we don’t know what the privacy law is. No, there’s a lot of privacy law.

In AI, this is moving so fast. Yes, there is the European AI Artificial Intelligence Act coming in April. That will give us guidance, much as GDPR gave us guidance.

I’ve read the act. It’s not an easy read. There’s good general guidance.

But there’s also, we have a whole body of ethical AI literature out there. There are libraries, books, articles, documents. And we read that, and we realize that the AI Act, which is a law, and then just general ethical principles about the use of AI, about the need for accountability, consent, and transparency.

These are not recent ideas. This is stuff 10, 15, 20, 30 years ago, which all basically demands we as humans pause, ask what’s being done, who it’s being done with or to who, and be thinking about potential harms. And then taking responsibility for what is done.

I don’t think we need more laws to do that. We simply need humans to take responsibility and behave that way. Maybe it takes a law to change a human. Someone will have to tell me that."

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Jon Stine
Jon StinePrincipal

A retail technologist born and raised on the business side. An industry seer whose research consistently names what’s next. An explorer and creator of sustainable value.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Cvent's iCapture and Jifflenow get tighter integration in August 2026 trade show update

Cvent's iCapture and Jifflenow get tighter integration in August 2026 trade show update

Cvent has announced updates to its trade show tools iCapture and Jifflenow, enhancing their integration to reduce manual processes. These updates streamline the transition between capturing booth interactions and scheduling meetings. The improvements aim to optimize user experience and operational efficiency in trade show settings.

  • 01Cvent's new updates reduce manual handoffs between trade show booth capture and meeting scheduling.
  • 02The integration improvements between iCapture and Jifflenow by Cvent aim to streamline trade show processes.
  • 03Enhancements to these tools are designed to improve operational efficiency and user experience.

Aug 17, 2026

SpaceX's first earnings call signals a new era of enterprise space infrastructure investment

SpaceX's first earnings call signals a new era of enterprise space infrastructure investment

SpaceX recently conducted its inaugural earnings call, indicating a significant development in enterprise space infrastructure investment. Analyst Dom Rizzo from T. Rowe Price projects a major hardware cycle extending through 2027.

  • 01SpaceX held its first-ever earnings call.
  • 02A major hardware cycle in space infrastructure is projected to build through 2027.
  • 03Enterprise investment in space infrastructure is entering a new era.

Aug 16, 2026

Prysmian's $3.8 billion Atkore acquisition targets North American data-center electrical infrastructure

Prysmian's $3.8 billion Atkore acquisition targets North American data-center electrical infrastructure

Prysmian plans to acquire Atkore for $3.8 billion, including debt. This acquisition aims to expand Prysmian's presence in the North American data-center electrical infrastructure market.

  • 01Prysmian's acquisition of Atkore is valued at $3.8 billion, including debt.
  • 02The deal involves a 30% premium, indicating a strategic move to enhance market presence.
  • 03Prysmian seeks to deepen its involvement in North American data-center electrical infrastructure.

Aug 16, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

About the Expert

Jon Stine
Jon Stine

Principal

A retail technologist born and raised on the business side. An industry seer whose research consistently names what’s next. An explorer and creator of sustainable value.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512