Martyna Fong – AMI SIngle Serve Coffee Conference – Tampa, 2026

So hello, end of day one at the AMI Single Serve Coffee capsule in Tampa. Very exciting to be here, whereas the headline sponsor I think it's for us, I'm very happy we did that. It's been a great first day. Here with Martina Fong, you head up all the, you're again, grandmaster of ceremonies if I can say, you also head up all the research for many different topics, not just coffee capsules. Yep. So, lots of different conversations today about many different topics. From future proofing to compostable recyclability, we saw different people in terms of the different solutions they're bringing to market. For you, what is one of the themes that kind of trickled up to the top where you feel that is important to that, you know, was discussed or that should be discussed more? Yeah, sure. So I came to Tampa thinking, gosh, where is the growth in the K Cup market? I think we've lost it. The market is stale and flat. What are we going to do? Know, what's the future holding for us? So what I found out, actually the negativity is not so apparent. We can find growth and that growth will be in the premium segment. Okay. So you're generating more revenue, generating more value as opposed to focusing on the volume performance. And we discussed the ways to achieve the premium positioning and particularly the choice of material for capsule and the positioning is a tool to differentiate against conventional polypropylene solutions. Even with polypropylene there are ways to manage the appearance, perhaps the masterbatch, perhaps the color, perhaps the label and so on. And obviously there are other solutions like compostable materials to go down this way. So to me it was quite encouraging. It was, And that we can keep going. Exactly. I think from our side I think we felt the same thing. Think everybody came in with those expectations and there's still excitement, there's still opportunities in the different categories around K Cups. Second thing I wanted to ask you is, I've been to a different AMI conferences before, it's a slightly different format, lots more interaction, getting together with people than the quick, the speed dating. What was the feedback around that from everybody? I can give you mine, but what was the feedback from from everybody around that? So first of all, we do value the feedback from our audience. And last year, that feedback was shared to us. We listened. So the feedback points were, first of all, differentiate the content a bit more balanced away from the technical presentations, more into sort of understanding the wider context for the category. So we had some content on the vision for capsules, the legacy specialty coffee and so on. So we made that, you know, that was a conscious decision. And then the other point of feedback was we need more interactive sessions. Yeah. And whilst we do have networking lunches, networking cocktail receptions like that one, We do find that sometimes people disappear. Yeah. So we had to make it happen in the And this is why we had the the the business, you know, speed It was really really great. I think for just participating in it. I think it gave everybody a chance to really, okay, I would like to maybe talk to that person. Let's go and see it. The other, the other part, I actually use the app that you have. Yes. Oh, yes. This is another one. So the the new app was actually twenty first century, the app, that you can connect with Yeah. Your delegates on. Yeah. Thank you Techniplex for Oh, pleasure. Supporting us on this conference. I'm very happy with it. I think it's like I said, the format was amazing. I think when people don't want to leave, like, let's go to lunch and everybody stays and continues the conversation, I think it shows that the conversations are actually a positive and and exciting for the people in the room. So Yeah. Very happy and look forward to day two. Me too. Alright. Thank you so much. Thank you.