Engineers turned into always-on brand storytellers with UGC

Designed Conveyor Systems (DCS) is a national leader in designing, implementing, and optimizing complex middle-mile and parcel sortation facilities.

Alongside its integration services, DCS developed DATUM, its own Warehouse Execution System. DCS had already begun exploring culture-driven storytelling through its "Day in the Life" series, but the approach lacked consistency and scalability. The team wanted three things: recruit top talent by giving candidates a clear, authentic look at the human side of engineering integration work; support sales enablement with authentic stories from the field that build trust with decision-makers; and stand apart from competitors who rely on technical specs and static case diagrams.

A structured UGC program let DCS spotlight team members through candid, culture-first storytelling, capture in-the-moment narratives that demystify technical solutions, empower employees to become ongoing content contributors, and repurpose footage across channels to maximize ROI.

Culture-first "Day in the Life" stories anchored the program. MarketScale worked with DCS to feature employees like Account Executive Fred Rudolph in unscripted conversations about client projects, problem-solving, and teamwork. The profiles became both recruitment assets and sales trust-builders, highlighting the people behind the engineering.

Peer-led project narratives replaced heavily polished corporate scripts. Team members explained customer challenges in plain language, covering projects like optimizing sortation throughput, modernizing outdated controls, or integrating DATUM into an existing network. That made the solutions relatable to operators and facility managers.

MarketScale also provided filming kits, a UGC playbook, and coaching so engineers, installers, and project managers could self-capture moments from the field. Clips from commissioning, software go-lives, and daily problem-solving offered rare behind-the-scenes visibility in the integration space. Each "Day in the Life" shoot was then broken into LinkedIn posts, recruitment videos, email embeds, and internal training segments, maximizing audience reach without requiring new production.