Welcome to your facility tour content workout!
Time to show off your company's HQ, warehouse, or manufacturing facility. Where do you start? Just like in fitness, creating great content takes strategy, effort, and a bit of teamwork. In this facility tour content workout you'll flex your creativity, engage your team, and build a dynamic, professional facility showcase. With this approach, you'll spotlight your facility's strengths and the people who breathe life into your company. Ready to get those creative muscles working? Let's go.
Objective
Create an engaging facility tour that balances professional-quality content with authentic, community-driven participation from your team.
Highlight the operational strengths, unique qualities, and team energy of your facility, a tour for new hires and industry partners that feels polished but personal.
Personalize your facility tour to go beyond stiff talking heads and generic product shots. Embrace the voices of your community and put everyone in the shoes of the content creator.
This plan can be fully executed on mobile or supplemented with a traditional onsite shoot. It encourages "professionally" captured content from your cinema-savvy marketing teammates alongside community-generated footage from employees and visitors.
The Basics
1. Start with your people
2. Map your spaces
3. Plan the shots
Scene-by-Scene Breakdown
Note: This workout is a starting framework, customize each section to reflect what's genuinely distinctive about your facility and team.
Keep exploring
- The MarketScale platform: capture, edit, and publish in one place.
- Find videographers: book pros anywhere you need them.
- Customer stories: see what teams ship with MarketScale.
- Talk to our team: walk through your use case live.