For every onsite video shoot, MarketScale's production team builds the production plan. The booking you submitted in MarketScale is the source of truth. your MarketScale lead layers in creative direction and brand context, and the crew owns the final shot list and shoot-day logistics.
What you provide at booking
Most of the inputs to the plan come from the Onsite Video Booking flow itself.
What your MarketScale lead adds
Your MarketScale lead bridges your booking to the crew's plan.
What the production crew builds
Your MarketScale crew writes and owns the operational plan.
The crew call
About 72 hours before production, the MarketScale crew gets on a call to walk through the plan end-to-end: roles, gear, schedule, contingencies, and anything that's still open.
You're welcome to join. Clients are invited to sit in on the crew call. It's a great way to hear how the day will run, ask questions, and flag last-minute changes before the team is on the ground.
When you'll see the plan
your MarketScale lead shares the plan with you ahead of the crew call so you have time to review and weigh in. If you'd like to attend the crew call, your coach will send the invite.
Adding details after booking
The earlier the better. For booking details (date, location, participants), update the booking in the platform if you can, or reach out to your MarketScale lead. For creative or plan-level changes (talking points, must-hit moments, new sensitivities), ping your MarketScale lead so the change lands in the plan before the crew call.
Questions?
Reach out to your MarketScale lead. They're your point of contact before, during, and after the shoot.
Keep exploring
- The MarketScale platform: capture, edit, and publish in one place.
- Find videographers: book pros anywhere you need them.
- Customer stories: see what teams ship with MarketScale.
- Talk to our team: walk through your use case live.