AI Visibility is MarketScale’s GEO dashboard. It shows whether you’re being mentioned, cited, and most importantly, what to do next with content recommendations you can execute inside Studio.
Reference slides and visuals are linked below for download.
Why is this important now?
Buyer search has shifted from “clicking links” to “asking an LLM.” If your brand isn’t showing up, or worse, isn’t being cited, you’re invisible when buyers are forming opinions.
The new scoreboard is simple:
- Invisible = not in the conversation
- Mentioned = the AI knows you exist
- Cited = your content is used as a trust receipt (the AI uses you as a source of truth)
The punchline from the workshop: don’t become a reporting team. Become a content shipping team. GEO dashboards like AI Visibility should help you use your content creation time wisely.
What’s the weekly habit you should adopt?
GEO Audit → Recommended Content → Film Content → Ship It.
The Monday Morning Habit
- Check AI Visibility Overview + Market Landscape
- Pick 1–2 high-impact recommendations
- Assign an owner + MarketScale motion (Series / Power Hour / Spotlight)
- Ship 1 asset this week
That’s it. That’s the whole game.
What should you check weekly, monthly, and quarterly?
Weekly (your core checklist)
- Overview (your radar)
- Market Landscape (new report; weekly directional check)
- Content Recommendations (where you spend your execution time)
Monthly (reporting and influence checks)
- Citations: as you publish new content, check if your sources are shifting
- Sentiment: it’s auto-filtered to the last 30 days, so treat it as a monthly report
Quarterly (setup and calibration)
- Prompts: what are the main questions your customers or buyers are asking that you want to gauge visibility against?
- Competitors: review quarterly at minimum (update as needed)
How to run the “2-minute Monday audit” without getting lost
Check three widgets, then move on:
- Mentions trend → spiking or flat?
- Share of voice → us vs them
- Citations → who is referencing us (and where)
Rule: If you spend 20 minutes here, you’re procrastinating.
How to avoid useless recommendations
The setup that makes the tool “smart”
- Prompts should be real buyer questions, not generic marketing topics.
- Use “Prompt Research” as-needed to add new prompts when your market shifts.
- Keep competitors current (quarterly minimum).
WARNING: Generic prompts lead to useless recommendations.
High-value prompt sources (steal this list):
- Sales call objections
- Support tickets / onboarding friction
- Competitor comparisons buyers ask for
- “Why you vs them?” questions in the field
What to do with Content Recommendations
AI Visibility doesn’t just tell you what’s happening, it guides you on what to create next.
It’s divided into two tracks:
- AI Visibility recommendations (broad GEO-boosting topics + content optimizations)
- Social & UGC recommendations (community participation + creator-led plays)
Use the 5-Question Filter to Guide Content Decisions
For every recommendation, ask yourself:
- What’s missing? (topic gap or intent gap)
- What asset fixes it? (FAQ video, comparison, new page, resource hub, etc.)
- Who says it? (SME, customer, partner)
- Fastest motion? (Series? Power Hour? MarketScale Request? Spotlight?)
- Definition of done (what does “shipped” look like this week?)
This turns “cool insight” into “assigned work.”
Why is UGC the fastest way to execute recommendations?
LLMs reward authentic, expert-led content, often citing places where real people are talking (Reddit/YouTube behavior was highlighted in the workshop).
Real faces → higher trust → more citations.
Your SME bench:
- Colleagues = technical deep dives
- Customers = narrative proof + outcomes
- Partners = market validation (and extra distribution)
Remember: MarketScale subscriptions include unlimited guest users, so partners can participate directly.
What are the 3 MarketScale execution plays for any recommendation?
Scenario A: Recurring theme → Launch a series
When to use: the recommendation keeps repeating (it’s a “lane”).
Play: pick a content champion → weekly takes → consistent publishing
Fast definition of done:
- 1 champion + 3 prompts + 3 clips shipped this week
Scenario B: Technical/complex → The Power Hour
When to use: deep technical recommendations, comparisons, implementation FAQs.
Play: recruit an engineer/product SME for 45 minutes → record 15–20 Q&As → ship FAQ clips
Fast definition of done:
- 1 Power Hour booked + 10 clips captured + 1 FAQ library draft started
Scenario C: Low trust/sentiment gap → Customer Spotlight
When to use: Market Landscape shows weakness in trust/reputation/authenticity.
Play: narrative arc = Problem → Solution → Outcome (not “please say nice things about us”)
Fast definition of done:
- 1 customer booked + 1 story captured + 3 proof clips shipped
What does “recommendation → execution” look like in real life?
Example 1: “Create a YouTube mini-series”
MarketScale motion: Upload feature or Onsite Video
Template: 3–5 episodes, 1 question per episode, SME host + 1–2 supporting SMEs
Starter prompts you can copy:
- “What’s the #1 misconception about ____?”
- “When should you NOT use ____?”
- “3 mistakes we see teams make with ____ (and what to do instead)”
Example 2: “Create a resource hub”
MarketScale motion: Requests feature (UGC capture at scale)
Hub structure: 3 buckets → FAQ / Comparisons / Proof
Execution plan (one week):
- Write 5–10 prompts
- Recruit SMEs (engineer + power users + partners)
- Launch Requests → collect 10–20 clips
- Ship: hub draft + first batch of clips
Common mistakes that kill momentum
- Watching dashboards instead of shipping assets (classic trap)
- Generic prompts → generic recommendations → nothing useful gets created
- Everything is “brand voice” (no SMEs, no customers, no partners)
- No definition of done (so nothing gets finished)
- Trying to fix everything instead of picking 1–2 recommendations per week
Quick takeaway to remember
Authority wins GEO.
Your job isn’t to “get more data on whether LLMs like us.” Your job is: Audit your GEO → pick 1–2 community-powered content recommendations → recruit real experts → ship at least one useful asset this week.
If you do the Monday habit for 30 days, you won’t just “understand AI Visibility.” You’ll become the brand that starts getting cited.
Keep exploring
- AI Visibility: see how buyers find you in AI answers.
- The MarketScale platform: capture, edit, and publish in one place.