MarketScale Kickoff | MarketScale Help

Your team isn’t here to “learn a tool”, they’re here to solve real business problems, share their expertise, and start creating content that moves the needle. Our job is to get your internal crowd, employees, customers, partners, creating real content from day one. The Kickoff is how we prove that UGC can drive outcomes, not just engagement.

🔍 Step 1: Define Your Crowd & Your “Why”

Before anything hits the platform, let’s get clear:

You likely already know the answer to these questions; it's why you signed up! If you need more input, you’ll tackle this during Sales handoff or in your first conversation with your MarketScale Coach.

🛠 Step 2: Get Your MarketScale Setup Ready

Once your MarketScale Channel is set up and you've been added to the platform, your Admin will receive a guided setup flow to:

🎯 Step 3: Admin Call (Required Prep)

This call is for your Admins only. Think your department leads, your decision-makers, the orchestrators of your content engine. This call is where we'll translate your business pain into your first UGC strategy.

What we’ll do:

This call sets the foundation for everything that follows.

🎥 Step 4: Creator Kickoff Call

This is our UGC activation workshop.

The Kickoff Call is where your broader team joins (Sales, Marketing, Ops, HR, etc.), and we activate them live with interactive activities designed around your goals.

We’ll:

⚠️ If creators aren’t invited or UGC hasn’t started, we’ll delay the call, empty workshops won't help you turn your community into content creators!