Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
FeaturedPodcast Host Booking Brings Guided Episode Planning to MarketScale Studio
Book a podcast host, shape your episode with Podcast Coach, and turn your team’s expertise into an on-brand conversation in MarketScale Studio.
Latest stories
Why remote hiring should start with tasks, not job titles
Map actual tasks and workload before hiring remote talent. Define responsibilities, decision boundaries, and success measures to find candidates whose skills…
Why remote hires stumble in their first 30 days, and how to fix it
A practical 30-day framework helps businesses onboard remote hires successfully by fixing unclear roles, access delays, and poor communication.
Why the lowest supplier price isn't always the best pharmacy purchase
A guide for pharmacy purchasing teams on evaluating supplier offers beyond unit price, covering order terms, cash flow, and reliability.
Rewards in MarketScale Studio: give your crowd a reason to hit record
Put a gift-card incentive behind a content request and bring dealers, partners, customers and colleagues into your content program.
Make the next cut count: this week in MarketScale Studio
More precise social clips, clearer group workspaces, easier requests, and better signals for recording and publishing.
How European wholesalers can make their business easier for retailers to find
A practical guide for European wholesalers on making supplier profiles clear, verifiable and useful for retail buyers researching cross-border partners.
Why a lower supplier quote is not yet a verified cost saving
A lower supplier quote isn't a verified saving until engineering, quality and finance confirm function, process and cost evidence.
Why a name match isn't a verified supplier identity
A small study shows why a matching supplier name in a search result isn't the same as a verified legal identity.
How to Get Camera-Shy Technical Experts on Video
Frame expert video as teaching, film where they work, and remove scheduling friction. B2B buyers trust authentic explanations over polished marketing.
Underground mining equipment: what's driving the market's next decade
Underground mining equipment demand is shifting fast as deeper deposits, electrification, and automation reshape a $17.9 billion global market.
How B2B Buyers Use AI to Choose Vendors (and How to Get Recommended)
Buyers now ask ChatGPT, Claude, and Perplexity which vendors to trust. Here is how AI decides who to name, and how to earn a spot on the shortlist.
The Shift From Corporate Content to Creator-Led Content
For years, brand content followed a familiar formula. Companies created polished campaigns, carefully controlled every message, and pushed content outward to…
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.
No noise. Unsubscribe anytime.
See the strategy in action
Free Trial
Try the MarketScale platform free. No demo required.
Start a free trial of MarketScale for qualifying companies. Record your experts, organize your footage, and draft content with AI. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What your free trial includes