Podcast Host Booking Brings Guided Episode Planning to MarketScale Studio

Your team has expertise worth sharing. Turning that expertise into a focused, engaging podcast starts with the right host and a thoughtful plan.

MarketScale Studio now lets teams book a podcast host directly in MarketScale. Choose from available hosts, select a session type, and prepare the conversation with Podcast Coach, which uses your Brand Brain and AI visibility data to shape an episode around your business and audience.

MarketScale already supports on-site video production worldwide and sessions at the MarketScale Studios in Dallas. Podcast Host adds another way to create expert-led content within the same booking experience.

Why episodic content matters in 2026

Podcasting has become a repeatable way for B2B teams to build trust over time: one conversation can become an episode, a video cut, a written brief, and follow-up questions for sales and customer teams.

Edison Research’s Infinite Dial 2025 found that 55% of Americans age 12 and older listened to or watched a podcast in the last month—an estimated 158 million people. Weekly consumption reached 40%, or an estimated 115 million people.

The commercial signal is moving with the audience. IAB and PwC report that U.S. podcast advertising revenue reached $2.86 billion in 2025, up 17.6% year over year. Their report also says video is becoming the leading channel for podcast consumption.

Spotify’s May 2026 investor update adds a current platform signal: more than 500 million users have streamed a video podcast, up nearly 50% year over year. Spotify also says more than half of listeners who used its Prompted Playlists feature discovered a new show—evidence that episodic content is increasingly part of an active discovery workflow.

2026 source: Spotify Investor Day podcast update

Sources: Edison Research, The Infinite Dial 2025

IAB/PwC Internet Advertising Revenue Report, FY 2025

Find a host for your conversation

Start in Bookings and choose Podcast Host. Explore available hosts, review each session option, and find a time that works for your team. Whether you want to discuss an industry trend, share an executive perspective, or explore a customer story, this is the starting point for building a conversation around your expertise.

Develop the idea with Podcast Coach

You do not need a finished brief to get started. Bring a topic to Podcast Coach or ask for episode ideas. Share who will be joining, who you want to reach, and what you want the audience to take away.

For example, a B2B marketing team might explore how AI can turn expert interviews into useful content while preserving the speaker’s perspective. That starting point gives the coach a direction to develop into an episode plan.

Ground the episode in your business

A useful podcast should reflect your brand and address questions that matter to your audience. Podcast Coach uses your Brand Brain and AI visibility data to help create a data-driven, on-brand episode layout aligned with your compliance guidelines.

The result is a plan you can review and refine, with an episode angle, questions, and takeaways to guide the conversation. That context helps connect the topic to your brand voice, audience interests, and content goals.

Refine the plan before requesting your session

Review the proposed direction and ask for changes. You might tighten the focus, make the discussion more educational, or adjust the questions to better suit your guest. Review the plan for accuracy, brand fit, and applicable compliance requirements before moving forward.

When the plan feels right, request the session. Your selected time is held while the host confirms.

See Podcast Host Booking in action

Watch the guided tour below, then start planning your next conversation in MarketScale Studio.

Ready to plan your next episode?

Book a demo to see how MarketScale Studio brings host selection, scheduling, and Podcast Coach into one guided workflow. Book a MarketScale demo