- Reward amounts range from $25 per submission, with starting credits of $100 (Basic plan) or $250 (Scale, Business, Riserva plans) included once per plan
- Contributors can respond without a Studio account via an open link and select from a gift-card marketplace including coffee, takeout, travel, shopping and entertainment brands
- Teams retain full control: they set reward values and budgets, review every contribution before publishing, and can track which responses became useful content and which experts joined the program
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Your best content usually isn't sitting with your marketing team. It lives with your dealers, channel partners, distributors, customers and the people in the field. They know the answers buyers are looking for. The hard part has always been giving them a reason to stop and hit record.
Rewards in MarketScale Studio gives them that reason. You put a gift-card incentive behind a content request, share it with the people who know the work, and contributors choose a gift card once their response qualifies. Your team still reviews every submission and decides what gets published.
How Rewards works
- Ask for something useful. Create a content request in Studio. Set the questions, the media you need, the reward amount, the gift cards you want to offer and your budget. Then share the request with your crowd.
- Make it easy to respond. People answer and submit their media through the request. Contributors on an open link can respond without a Studio account. Their email address connects them to the reward.
- Turn participation into momentum. After a qualifying completion, the contributor picks one of the gift cards offered on the request and claims it. Your team reviews the content separately and decides what to publish, then uses what it learns to shape the next request.
Watch the one-minute overview below, then explore Rewards for the full details.
Who you can invite
Rewarded requests work for anyone whose knowledge your market needs to hear:
- Dealers
- Channel partners
- Distributors
- Integrators and installers
- Customers
- End users
- Colleagues
Start with a question only they can answer. A request to dealers might ask: "What is the one question customers ask before choosing this product? Record your answer and show us what you recommend." Answers like that can become buyer FAQs, sales clips and product education.
The reward is for qualifying effort, and that includes candid feedback. Your team reviews every contribution before it shows up in published content.
A gift-card marketplace people actually use
Coffee, takeout, travel, shopping and entertainment. You browse the available gift cards in Studio, choose the brands and value to offer, and contributors select the reward that fits their day. Once a card is issued, its details are available in Studio right away, along with redemption instructions for that brand.
Available brands and denominations depend on the current US catalog, the reward amount and recipient eligibility. Some cards may take time to issue, and merchant terms apply.
Decentralized creation, centralized control
Your team manages the requests, the spending and what gets published. You set the reward value, the number of rewards available, the request budget and a company spending limit. Studio applies available promotional credit first, then prepaid funds, then the saved Rewards card. Reward spending beyond the included credit is separate from your subscription.
From there, MarketScale's AI tools and professional editors help turn the responses into videos, articles and sales content.
Starting credit is included
Every plan comes with a one-time starting Rewards credit to put behind your first requests:
- Basic: $100
- Scale, Business and Riserva: $250
The credit is a one-time total per plan and does not renew monthly. At $25 per reward, $100 covers four rewards and $250 covers ten. That's simple math, not a response forecast, and you choose the reward amount and budget.
Measure what participation brings in
Track invitations, qualifying responses, repeat contributors and reward spend. Then follow the ideas: which responses became useful content, which ones answered a buyer's question, and which brought a new expert into your program.
Get started
See the full overview on the Rewards page, or compare plans to find your starting credit. If you're new to MarketScale, you can try the platform free.
