Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
How UGC Turns Marketing Into a Community Strategy
For years, B2B marketing followed a predictable playbook. Brands created polished content, published it through corporate channels, and hoped it reached the…
Why Creating What You’re Comfortable In Is Actually Bad Marketing
Why creating only polished, professional content may be hurting your marketing. Learn how user-generated content (UGC), smartphone video, and authentic…
How Cultural Moments Like the Super Bowl Shape Buyer Expectations
The Super Bowl is more than a championship football game. It has become a cultural event that influences how people think about brands, entertainment, and…
AI Visibility Is Not a Metric. It Is a Content Wake-Up Call.
AI is no longer sending traffic. It is giving answers. Those answers are built from content AI trusts, cites, and reuses. If your content is missing, unclear,…
Why Businesses Are Using Podcasts to Shorten the Sales Cycle
In B2B, the sales cycle has always been long. Buyers take their time, involve multiple decision-makers, and want to feel confident before they commit. In…
The Golden Globes Just Rewarded a Podcast. That’s a Win for UGC Creators, and a Wake-Up Call for B2B
When the Golden Globes rewarded a podcast for the first time, it wasn’t about audio or format. It was a signal that audience behavior has shifted.…
The 2026 State of Video Production
A 2026 industry outlook on video production, UGC Onsite, Unlock, and how modern teams are scaling content without scaling chaos.
Smarter Recording Rooms, Better Transcripts: Live Captions for Recording Rooms
Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI…
5 Myths About Content Creation That Are Holding You Back
Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block…
Disney, OpenAI, and the Future of Creation
Disney’s agreement with OpenAI shows a clear shift. Growth now comes from open systems that let more people create. This is the same shift driving UGC in…
MarketScale Approved as a Google Cloud Partner Advantage ISV Member
Dallas, TX – December 1, 2025MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build…
How to Make Email Work Better for B2B Audiences
For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of…
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