Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
The Golden Globes Just Rewarded a Podcast. That’s a Win for UGC Creators, and a Wake-Up Call for B2B
When the Golden Globes rewarded a podcast for the first time, it wasn’t about audio or format. It was a signal that audience behavior has shifted.…
The 2026 State of Video Production
A 2026 industry outlook on video production, UGC Onsite, Unlock, and how modern teams are scaling content without scaling chaos.
Smarter Recording Rooms, Better Transcripts: Live Captions for Recording Rooms
Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI…
5 Myths About Content Creation That Are Holding You Back
Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block…
Disney, OpenAI, and the Future of Creation
Disney’s agreement with OpenAI shows a clear shift. Growth now comes from open systems that let more people create. This is the same shift driving UGC in…
MarketScale Approved as a Google Cloud Partner Advantage ISV Member
Dallas, TX – December 1, 2025MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build…
How to Make Email Work Better for B2B Audiences
For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of…
How IKEA Turned Its Employees Into a High-Impact TikTok and UGC Engine
How IKEA’s employee creators reinvent UGC and what B2B marketers can learn about using internal experts to build credibility and customer trust.
MarketScale AI: Smarter Video Quality, Powered by Google Gemini
MarketScale introduces MarketScale AI, powered by Google Gemini, to bring AI-assisted quality control and brand consistency to video creation in MarketScale…
The Three Great Shifts of Our Lifetime
How the Decentralized, the Raw, and the Practical Took Over. In one lifetime, we watched the world flip. The models that once made organizations powerful, …
MarketScale Power Hour: The Most Efficient Way to Capture Executive Thought Leadership
Every marketing leader faces the same challenge: your organization is full of expertise, but no one has time to turn that expertise into content. Your…
Why "Casual" UGC Outperforms Polished Content
We see it too often: a messy, unfiltered video that's shot in bad lighting, no script, raw audio, ends up outperforming the amazingly edited version. That’s…
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Free workspace
Turn your own experts into media like this.
You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
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