Vice President
Greg Crumpton
Straight Outta Crumpton Greg's personal & professional goals are to serve the people that he am working with and/or for. He carries this mantra in his professional life and his home life. Having 40+ years as a full-service mechanical and mission critical environments contractor with a heavy emphasis on service, maintenance and repair. Greg specialize in mission critical cooling (Heat Rejection) and electrical infrastructures, as well as the comfort cooling surrounding them. As a continual entrepreneur, several markets strike him as interesting. As varied as you could imagine, they range from Coffee with my bud's at www.CommonPlaceCoffee.com, all the way to serving as an adviser for several start-ups in the emerging technology world via www.aGlobalVenture.com & www.AtomPower.com and others. Giving back to his community is of equal importance to him, www.apparo.org and Animal Welfare are just a couple ways of doing just that.
Soft skills and mentorship now decide who stays in trades
Crumpton argues that technical skill alone no longer determines success in skilled trades—soft skills, structured mentorship, and clear career pathways are now the primary factors that attract and retain workers. He contends that the trades crisis cannot be solved by training programs alone; it requires organizational culture, leadership investment, and deliberate knowledge transfer from experienced workers before they retire.
2-to-5 ratio
new technicians entering for every five experienced retiring
“Communication and a real career roadmap, not just technical skill, now decide who the trades hire and keep.”
Why soft skills and a clear career path are becoming the trades' best recruiting tools
Critical workforce pressures reshaping skilled trades priorities
SHARE
7.4% CAGR
HVAC market growth 2025-2030, creating urgent retention pressure
Grit alone doesn't build a strong workforce. People need structure, clear expectations, and a sense that work takes them somewhere.
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
Millions of trade jobs are expected to go unfilled as experienced workers retire faster than new ones enter the field.
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
“Institutional knowledge walks out the door when companies fail to pass down critical expertise before retirements accelerate.”
Connect with Greg Crumpton
Building Management
Why soft skills and a clear career path are becoming the trades' best recruiting tools
Straight Outta Crumpton host Greg Crumpton talks with Windy City Equipment CEO Josh Zolin about why communication and a real career roadmap, not just technical skill, now decide who the trades hire and keep.
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade sch
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more de
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, reta
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that somet
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to suppor
Blue-Collar, High-Voltage, and High-Stakes: Rebuilding the Workforce Pipeline with Skilled Trades Mentorship at TradeMentor
The skilled trades are getting squeezed from both sides: demand is rising—driven by grid upgrades, battery storage buildouts, and the reshoring of manufacturing—while the workforce pipeline keeps narrowing. Across construction, manufacturing, and other skilled trades, employers a
Engineering & Construction
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…
Rob Paylor’s Mindset Masterclass After a Life-Changing Rugby Injury: Rise, Recover, and Redefine What’s Possible
Every year, an estimated 17,000 Americans suffer spinal cord injuries, many of which permanently alter the course of their lives.. For former collegiate rugby player Rob Paylor, a devastating injury left him paralyzed from the shoulders down. Doctors told him he would never walk or move his hands again. But instead of accepting that fate,…
Targeted HVAC Training Boosts Careers, Retention, and Service Quality
The HVAC industry is evolving quickly, from advanced controls to new refrigerant standards, yet one principle remains timeless: skilled technicians are the backbone of the trade. What is changing is how companies are preparing those technicians for long-term careers through focused HVAC training. According to the U.S. Bureau of Labor Statistics, employment in the…
Women in HVACR Are Driving Change Across the Skilled Trades
Trade school enrollment climbed 4.9% between fall 2020 and fall 2023, signaling a national shift toward skills-based careers as alternatives to four-year degrees. This modest but meaningful rebound underscores growing interest in trades like HVACR, where demand is high, but representation remains lopsided. For decades, women in the field have been overlooked despite playing…
Scale Smarter in HVAC: Balancing Growth with Employee Engagement
The HVAC industry is undergoing significant growth, driven by increased suburban migration and a surge in home renovations requiring system upgrades. The U.S. HVAC market is projected to expand at a compound annual growth rate (CAGR) of 7.4% from 2025 to 2030. As businesses scale to meet this demand, balancing expansion with retaining strong…
Building Trust and Simplifying Stories Strengthens Public Relations Strategies
Companies that master transparent communication and authentic messaging gain crucial competitive advantage in earning consumer confidence
Hiring for Values, Investing in Mentorship, and Leveraging Tech Boosts Retention and Workforce Stability in the HVAC Industry
Strategic hiring practices and structured mentorship programs help mechanical contractors combat labor shortages while building sustainable teams
People-Centric Leadership in Action: The Engineered Cooling Systems(ECS) Story
Organizations that prioritize employee engagement unlock retention rates and growth that competitors struggle to match
HVAC Workforce Culture: Recruit with Purpose, Retain with Care
Skilled trades face a critical retention crisis as retirements vastly outpace new workers entering the field
Building Trust in Real Estate Through Quality Services and Client Education
Clients entrust companies with major investments, making transparency and quality service the foundation of competitive advantage in property markets
Data Center Sector Opens Doors for Non-Traditional Career Seekers
Rapid expansion in data centers is creating unexpected opportunities for workers without traditional tech backgrounds to fill critical roles
Early Education in Skilled Trades Opens Doors to Solving Workforce Shortages
Hands-on classroom experiences are proving key to filling the nation's critical shortage of skilled trade workers
Mentorship and Knowledge Transfer are Key HVAC Workforce Development Strategies for a Growing Industry
As retirements accelerate, HVAC companies are racing to pass down critical expertise before institutional knowledge walks out the door
AI in Construction: Building a Future with Collaborative Tech Solutions
The construction industry stands to capture billions in value as intelligent systems reshape how projects are planned, executed, and managed
How Relationship-Building was Vital to an Account Manager’s Journey from Technician
Strong interpersonal skills and mentorship are becoming as essential as technical know-how in the competitive HVAC industry
Building Efficient and Engaged Blue-Collar Workforces Begins with Leadership Rooted in Personal Development
Leaders who invest in their teams' growth can bridge the manufacturing skills gap while cutting turnover and boosting productivity
Skilled Workers Thrive Where Craftsmanship, Integrity, and Relationships Align
When professional values and human connection become the foundation, skilled tradespeople unlock their full potential and drive industry growth
Transform Construction Careers with Grit and Creative Campaigns to Close the Gap
A severe workforce shortage is forcing the construction industry to rethink how it attracts and retains talent for the next generation
Making the Transition From Technician to Manager: A Career Evolution in HVAC
Technical expertise alone isn't enough to lead in HVAC's evolving landscape, requiring hands-on professionals to master new competencies
A Skilled Trades Career Provides a Future-Proof Path
Younger workers are increasingly turning away from four-year degrees to pursue careers that guarantee stable income and immediate job prospects
Reducing the Gap in Skilled Trades Can Be Solved by Boosting Trade Education Initiatives
A generational workforce exodus is forcing industries to rethink how they attract and prepare the next generation of skilled workers
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
Optimizing climate control systems could unlock trillions in annual savings while significantly reducing global energy consumption
Technology and Education at a Crossroads: Tech Creates Jobs, But Can Education Keep Up? Time to Reform
As technology reshapes the job market faster than schools can adapt, leaders debate whether education systems need a complete overhaul
Empowering Leadership and Effective Delegation with Dallas Burnett
Leaders who master delegation unlock exponential growth by transforming their teams into independent decision-makers
Navigating Careers in HVAC: Jason Saunders’ Journey to the Top
A high school graduate built a path to the executive suite by mastering mentorship, customer service, and adaptability in the trades
Legal Business Development: Authentic Relationships Can Foster Trust and Long-Term Relationships
Building genuine client connections proves more valuable than transactional interactions in the competitive legal services market
The Leadership Succession Crisis can be Solved by Instilling Leadership Skills in Employees from Day One
Early leadership development bridges the gap between today's workforce and tomorrow's management needs
Greg Crumpton’s Entrepreneurial Journey in the HVAC Industry: From Tradesman to Skilled Trades Expert and Industry Leader
A four-decade career in HVAC reveals how the skilled trades offer surprising pathways to leadership and industry influence
Industry Expertise and Effective Leadership is Paramount in Mission-Critical Industries
Leaders who combine deep industry knowledge with strong vision gain competitive advantage in high-stakes sectors
Amy Al-Katib’s Unique Journey in HVAC and Mission-Critical Industries
A journalism career pivot reveals how specialized B2B publishing unlocks influence in traditionally overlooked technical industries
HVAC Marketing Navigation Through Audience Adaptability
HVAC marketers must shift strategies based on whether they're reaching contractors or homeowners, each demanding distinctly different messaging
From DJ to HVAC Digital Media Dynamo: Combining of Digital Media and Skilled Trades with Clifton Beck
A former DJ turned educator reveals how digital storytelling is reshaping how the skilled trades attract and train the next generation
Building a Community of Intentional Leaders with a Construction Mind Shifter
A construction leader reveals how intentional mindset shifts transform industry culture and unlock human-centered operational excellence
Professional AV
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…
The Intersection of Art and Activism Brings Power with Edwin Gil
A former refugee's mission to harness creative expression as a tool for building stronger, more inclusive communities
Education Technology
Innovative Training Programs Make Successful Skilled HVAC Professionals
As HVAC systems grow more complex, strategic training approaches are bridging the gap between workforce shortages and technological demands
Harnessing Technology for a Brighter Future: Insights from Nabeel Mahmood
A technology leader reveals how rapid innovation can bridge educational gaps and build more inclusive communities worldwide
What is MarketScale
These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?