Skip to content
MarketScale
ContributorsGreg Crumpton
Greg Crumpton photo

Vice President

Greg Crumpton

Straight Outta Crumpton Greg's personal & professional goals are to serve the people that he am working with and/or for. He carries this mantra in his professional life and his home life. Having 40+ years as a full-service mechanical and mission critical environments contractor with a heavy emphasis on service, maintenance and repair. Greg specialize in mission critical cooling (Heat Rejection) and electrical infrastructures, as well as the comfort cooling surrounding them. As a continual entrepreneur, several markets strike him as interesting. As varied as you could imagine, they range from Coffee with my bud's at www.CommonPlaceCoffee.com, all the way to serving as an adviser for several start-ups in the emerging technology world via www.aGlobalVenture.com & www.AtomPower.com and others. Giving back to his community is of equal importance to him, www.apparo.org and Animal Welfare are just a couple ways of doing just that.

46 articlesLinkedIn ↗X ↗
Contributor Brief·Greg Crumpton · 46 articles
Updated Jul 4, 2026

Culture and mentorship, not technical skill alone, win the talent war

Crumpton argues that the skilled trades crisis cannot be solved through recruitment messaging or tool adoption alone—it requires structural investment in mentorship, clear career pathways, and purposeful company culture that demonstrates workers are valued as people, not just labor inputs. He contends that soft skills, leadership development, and knowledge transfer from retiring veterans are now the decisive competitive advantage, not technical training or salary alone.

2-to-5 ratio

new HVAC technicians entering for every five retiring

Communication and a real career roadmap now decide who trades hire and keep.

Why soft skills and a clear career path are becoming the trades' best recruiting tools

Forces reshaping skilled trades workforce strategy

Mentorship and knowledge transfer from retiring veterans9.5
Clear career pathways and advancement structure9
Soft skills and communication training8.5
Purpose-driven culture and employee engagement8.5
Strategic hiring for values alignment8
Technical training programs alone5

SHARE

20%Mentorship and
Mentorship and knowledge transfer from retiring veterans
Clear career pathways and advancement structure
Soft skills and communication training
Purpose-driven culture and employee engagement
+2 more

7.4% CAGR

U.S. HVAC market growth through 2030 driving talent demand

Grit alone doesn't build a strong workforce. People need structure, clear expectations, and a sense their work takes them somewhere.

From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption

Organizations that prioritize employee engagement unlock retention rates and growth that competitors struggle to match.

People-Centric Leadership in Action: The Engineered Cooling Systems (ECS) Story

Technical expertise alone isn't enough to lead in HVAC's evolving landscape.

Themes:Culture and mentorship as competitive differentiators, not afterthoughtsSoft skills and career pathways matter more than technical training aloneKnowledge transfer urgency: retiring veterans must guide next generation

What is MarketScale

These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?