Saved Orders 101: What Are They and How To Scale Edits With Them
Saved Orders let you lock in a consistent edit style and apply it across recurring content. Learn how to create, name, and use them in MarketScale Studio.
Transcript
At MarketScale, one of the most effective ways we create consistent high quality video content is through something we call saved orders. Saved order is a saved edit style. It's a reusable format that captures how your content is edited, how it looks, and how it feels. So instead of rebuilding that style each and every time, we can apply the same approach again and again. That means your content stays consistent and the process becomes much more efficient. Think about your go to order at Starbucks or Chipotle. It's not necessary to walk in and start from scratch. You already know what you want. At Starbucks, you know the exact drink. At Chipotle, you know if it's a bowl or a burrito, what protein you want, the toppings. It's specific, and it's consistent, and it's yours. And once that order is saved, you don't ever have to explain it again. You just select it. And it's made the same way every single time. That's exactly how saved orders work here at market scale. Instead of re explaining your preferences on every project, we save them. A saved order defines how your content is edited. Your intro, your logo staying, your pacing, your graphics, your lower thirds, your logo placement, your framing, your outro, all of those decisions get built into a format that we can reuse so that the next time you create content, you're not starting from zero, you're starting from something that already matches your brand. Creating a saved order is simple. Start with a piece of content that's been edited the way that you like. And once you've reviewed it and approved it, mark the project as complete in studio. From there, you'll see the option to create a saved order. Just click save order, then give your saved order a name, something clear and easy to recognize when you're making future edit requests or if your colleagues are making edit requests. After that, you can add notes. This part is important. What do you want the editor to know every single time that this is used? Maybe it's a preference, a small detail or something specific to your brand. These notes help ensure nothing gets missed. Then when you create future projects, you can simply select your saved order. And if there's anything unique about that specific video, you can still add notes to your request. So the foundation stays consistent and your team can focus on what's new. Let's say you're producing a podcast. Every episode should feel connected. Same intro, visual style, lower thirds, same outro. Once that's created and approved by you, you save that edit style. Or maybe you're creating social clips. Without a saved order, you might have to repeat the same instructions each and every time. But with a saved order, your fonts, colors, layouts, branding, they're already built in. Behind the scenes, this is where saved orders really shine. Our editors use the project files as a blueprint. They can apply the exact edit style from sizing and spacing to positioning and graphics. You can also create multiple saved orders, different formats, different platforms, each one built for a specific purpose. In the proofing room, you'll see your saved order next to your video. So that way it's easy to compare and stay aligned when reviewing content. Saved orders are designed for repeatable content, not one off edits. So for those, your brand book is still the best option for making edit requests. Saved orders make the process simple, consistent and scalable. So you get exactly what you expect every single time.
Overview
This training video with Erik Hollen explains what Saved Orders are inside MarketScale Studio and how to use them to maintain a consistent editing style across repeatable content formats. The video walks through the full workflow — from creating a Saved Order based on an approved project, to naming it, adding standing editor notes, and selecting it on future content requests. It also clarifies how Saved Orders differ from Brand Books, so teams know which tool to reach for depending on the job.
What Is This?
A Saved Order is a reusable editing template created from an approved project in MarketScale Studio that captures your preferred style, structure, and instructions so editors can apply them consistently across future requests of the same format.
What You'll Learn
- Understand what a Saved Order is and why it exists in the MarketScale platform
- Create a Saved Order from a previously approved project in Studio
- Name your Saved Order and add standing editor notes for recurring instructions
- Select a Saved Order when submitting a new content request
- Identify the right use cases for Saved Orders, including podcasts and social clips
- Distinguish between Saved Orders and Brand Books and know when to use each
Key Insights
- Saved Orders function as a blueprint — editors use the saved project file behind the scenes to replicate your approved style on every new submission.
- Brand consistency across intros, lower thirds, graphics, and outros is easiest to maintain when a Saved Order is attached to a recurring content format.
- Saved Orders are built for repetition; Brand Books are better suited for one-off edit references that don't follow a fixed format.
- Adding clear standing editor notes inside a Saved Order reduces back-and-forth and helps editors deliver accurate first cuts faster.
Deep Dive
When you produce content at scale — whether that's a weekly podcast, a series of social clips, or a recurring video format — maintaining a consistent look and feel across every episode is essential to brand integrity. Saved Orders in MarketScale Studio are designed specifically to solve that problem.
Once a project has been reviewed and approved, you can convert it into a Saved Order directly within Studio. This captures the edit structure, style preferences, and any standing instructions you want carried forward. From that point on, whenever you submit a new request that follows the same format, you simply select the relevant Saved Order and editors know exactly what's expected — without you having to re-explain the brief each time.
This is particularly valuable for content types like branded podcast episodes, LinkedIn video clips, or serialized interview segments where elements like animated intros, lower thirds, graphic overlays, and outros need to stay uniform. Rather than relying on memory or rewriting notes from scratch, the Saved Order acts as a living reference that travels with every new submission.
It is worth understanding the distinction between a Saved Order and a Brand Book. A Brand Book is better suited for one-off or non-repeating edit references — it holds brand guidelines and stylistic context but is not tied to a specific repeatable format. A Saved Order, by contrast, is format-specific and built for scale. Knowing when to use each tool helps your team work more efficiently and keeps your editors aligned from the first frame to the last.
Frequently Asked Questions
What is the difference between a Saved Order and a Brand Book in MarketScale Studio?
A Saved Order is a repeatable edit template tied to a specific content format, such as a podcast or social clip series. A Brand Book is a one-off reference document that holds broader brand guidelines and style context. Use a Saved Order when you're producing the same format on a recurring basis; use a Brand Book when you need to give editors brand context for a unique or non-repeating project.
How do I create a Saved Order in MarketScale Studio?
You create a Saved Order by starting from a project that has already been approved in Studio. Once you identify the approved project that represents your target edit style, you can save it as a named Saved Order and add any standing editor notes you want applied to future requests. That Saved Order then becomes available to select whenever you submit a new request of the same format.
What types of content benefit most from using Saved Orders?
Saved Orders are most useful for recurring content formats where brand consistency matters across multiple episodes or pieces. Common use cases include branded podcasts, social media video clips, interview series, and any format that relies on consistent intros, lower thirds, motion graphics, or outros. If you find yourself submitting the same type of brief repeatedly, a Saved Order will save time and reduce errors.
Related Topics
After mastering Saved Orders, explore how Brand Books complement your editing workflow for non-repeating content. You may also want to review platform navigation fundamentals in Studio to understand how requests, approvals, and project files connect end to end.
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