How RenewAire Turned Video Into a Digital Growth Engine With MarketScale

Client

RenewAire

Industry

Indoor Air Quality and Energy Recovery Ventilation

Timeframe

Summer 2020 to Present

Channel

https://www.youtube.com/user/RenewAireERV

Executive Summary

When the pandemic erased in-person marketing channels, RenewAire faced a sudden challenge: how to reach its network in a fully digital environment. What began as a necessary pivot to video became a long-term growth strategy.

Through its partnership with MarketScale, RenewAire transformed YouTube into a virtual showroom, strengthened organic search performance, and built lasting digital authority. The result was a clear inflection point in visibility, engagement, and inbound demand.

The Challenge

“I can’t begin to tell you how valuable the MarketScale–RenewAire partnership has been for our marketing team.”

In the summer of 2020, RenewAire was struggling to reach its audience as trade shows and in-person events disappeared. Traditional marketing channels went quiet almost overnight.

The team needed a way to:

• Replace physical trade shows and product demos
• Reach distributors and buyers digitally
• Build credibility in a crowded, technical B2B market
• Do all of this without short-term tactics that would fade once the crisis passed

The Strategy

MarketScale partnered with RenewAire to design a video-first content system, not just individual assets.

The approach included:

• Product and thought leadership video production
• Podcasts and long-form educational content
• 3D renders to visualize complex systems
• YouTube positioned as a virtual showroom and discovery channel
• Website content designed to convert high-intent viewers

This strategy aligned with how modern B2B buyers research, evaluate, and build trust.

The Turning Point: Digital Inflection

The timing of the partnership coincided with what became RenewAire’s digital inflection point.

“As trade shows disappeared, YouTube became our virtual showroom.”

What started as a response to the pandemic evolved into a strategic advantage:

• Google began prioritizing video perspectives in search
• RenewAire’s growing library of more than 274,000 views now feeds AI-powered search tools
• A new generation of buyers began searching directly on YouTube to see products in action

The channel became a long-term moat, not a temporary workaround.

Results

YouTube Growth and Authority

When comparing RenewAire’s legacy YouTube period from 2012 to 2020 with the MarketScale partnership period from 2020 to today, the shift in momentum is clear.

• Total views increased by 493 percent, growing from 46,339 to over 274,700
• Monthly view growth accelerated 8.7 times
• Subscriber growth increased 20 times
• RenewAire moved into the top 10 percent of all YouTube creators, providing critical authority during buyer due diligence