Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Understanding Active Versus Passive Communication

As they say, communication is key. In a world with more options for communicating than ever before, having strong communication skills is exceptionally valuable. This is easier said than done. After all, out of a few hundred thousand years of human evolutions, the telephone has been a communication option for less than 150 years….

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Howard Holton · Active and Passive CommunicationActive CommunicationCarlos Vargas PodcastCommunication
Share

Key takeaways

01

As they say, communication is key.

02

In a world with more options for communicating than ever before, having strong communication skills is exceptionally valuable.

03

After all, out of a few hundred thousand years of human evolutions, the telephone has been a communication option for less than 150 years….

As they say, communication is key. In a world with more options for communicating than ever before, having strong communication skills is exceptionally valuable. This is easier said than done. After all, out of a few hundred thousand years of human evolutions, the telephone has been a communication option for less than 150 years.

To make understanding how we communicate easier, Howard Holton, co-host of The Suite Spot—a fireside chat about all topics IT and OT—broke down the differences between active and passive communication. “There are two ways human beings communicate, we have active communication and passive communication. Active communication is literally the communication that takes place between two people in person,” Holton explained.

Because active communication occurs from person to person, it’s very dynamic. “We pick up on all the subtle cues that come along with it from body language, to intonation, rate of speech, micro expressions, right? All of those inform our ability to interpret the context and nuance of what the person is saying,” Holton said. According to Holton, humans are very good at active communication.

Any communication that doesn’t occur in person is passive communication, such as a letter, email, or text. Holton advises being super clear when dealing with passive communication. For example, when communicating in written form, “You have to be really, really clear in what you write in a letter. You can’t allow nuance to really play. You can’t really allow subtext to overly play, the way you do in in-person communication,” Holton said.

Make Sure to Subscribe to The Suite Spot to Stay Up to Date!

About the author

HH
Howard Holton

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Global e-commerce market on track to nearly double by 2035, driven by mobile, AI, and D2C shifts

Global e-commerce market on track to nearly double by 2035, driven by mobile, AI, and D2C shifts

A new forecast predicts that the global e-commerce market will reach $19.83 trillion by 2035. Key drivers include AI personalization, direct-to-consumer (D2C) platforms, and mobile-first checkout processes. These changes are expected to reshape enterprise operations significantly.

  • 01Global e-commerce is projected to reach $19.83 trillion by 2035.
  • 02Key growth drivers include AI, D2C, and mobile-first strategies.
  • 03These trends will significantly alter enterprise operations.

Jul 10, 2026

Shadow AI is outpacing enterprise governance, Smarsh study finds

Shadow AI is outpacing enterprise governance, Smarsh study finds

A Smarsh study reveals that only 26% of enterprises believe their AI governance matches the pace of AI deployment, while just 30% are capable of detecting shadow AI. This highlights the challenges companies face in managing AI in enterprise environments.

  • 01Only 26% of enterprises report adequate AI governance.
  • 02Just 30% of companies can detect shadow AI.
  • 03There's a growing gap between AI deployment and governance.

Jul 10, 2026

Southeast Asian enterprises cut vendor onboarding from 5 days to 4 hours with agentic AI

Southeast Asian enterprises cut vendor onboarding from 5 days to 4 hours with agentic AI

Southeast Asian enterprises have significantly reduced vendor onboarding time from five days to just four hours through the use of agentic AI. This multi-agent workflow showcases the advancements and effectiveness of enterprise AI solutions anticipated for 2026. The move marks a step beyond AI pilot programs, indicating a future trend in enterprise adoption of AI technologies.

  • 01Vendor onboarding reduced from five days to four hours with AI.
  • 02Multi-agent workflow signifies advancements in enterprise AI.
  • 03Shift beyond pilot programs indicates future AI adoption trends.

Jul 10, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

HH
Howard Holton