Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Improving AI Camera Technology

Artificial intelligence is integrating into our daily lives more each day. Robot-assisted surgeries, detecting fraud, and administrative workflow are just a few examples. Mike Philpott, Partner Sales Development Manager at Intel, and Natalia Simanovsky, Head of Partnerships at CVEDIA, discussed AI applications and the two companies’ partnership. Among businesses hoping to use AI, there…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Mike Philpott · AiAi ApplicationsAi SolutionsArtificial Intelligence
Share

Key takeaways

01

Artificial intelligence is integrating into our daily lives more each day.

02

Robot-assisted surgeries, detecting fraud, and administrative workflow are just a few examples.

03

Mike Philpott, Partner Sales Development Manager at Intel, and Natalia Simanovsky, Head of Partnerships at CVEDIA, discussed AI applications and the two companies’ partnership.

Artificial intelligence is integrating into our daily lives more each day. Robot-assisted surgeries, detecting fraud, and administrative workflow are just a few examples. Mike Philpott, Partner Sales Development Manager at Intel, and Natalia Simanovsky, Head of Partnerships at CVEDIA, discussed AI applications and the two companies’ partnership.

Among businesses hoping to use AI, there is a massive shortage of professionals in the field. Finding people with the proper data science and machine learning skills is incredibly challenging. CVEDIA is an AI solutions provider. “We provide video analytics that are all based on computer, mainly computer vision and then some other non-AI components. What we basically do, or the value we derive for our customers, we help improve their products already in the field,” said Simanovsky. Customers typically come to CVEDIA for help amending or updating a solution. They usually have problems with their product, which may have AI in them already or could be improved with AI. CVEDIA enhances the performance of the features.

“We’ve been working together for six to nine months. One of the solutions that springs to my mind is on the smart city side of things,” said Philpott. A recent Intel and CVEDIA project is improving cameras at thousands of intersections. The cameras are mainly in the US, with some in the UK and Europe. The cameras control traffic flow, triggering appropriate light changes and pedestrian crossings. Initially, the cameras used classical machine vision, so there was plenty of room for improvement. The solution created by Intel and CVEDIA offers more accurate and nuanced solutions, including 3D bounding boxes. It ultimately leads to more robust insight, broader operations, and applications. “Now their solution works in the nighttime as well as the daytime,” said Simanovsky.

CVEDIA is consistently improving upon clients’ solutions as an initial inquiry and helping them grow and expand offerings. The relationships are ever evolving. “Internally, we call it an ‘improve and expand switch.’ We improve their current solution, and then once we have their trust, they come back, and it’s time to think of next-generation features. Which then keeps them in an incumbent position in the market,” said Simanovsky. “It shows just how exciting the world of AI is,” said Philpott.

Listen to the entire episode for more use cases from the Intel and CVEDIA partnership. Follow Simanovsky and Philpott on LinkedIn to keep up with the latest innovations from the partnership. Explore the suite of Intel’s AI solutions here. Subscribe to this series on Apple Podcasts, Spotify, and Google Podcasts to hear more from Intel’s Optimising the Future.

About the author

MP
Mike Philpott

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber and Starbucks faced significant challenges with their AI investments. Uber exhausted its entire 2026 AI budget within just four months, and Starbucks decided to discontinue its AI inventory system after only nine months. These experiences highlight the growing demand for verified return on investment in enterprise AI projects.

  • 01Uber used up its 2026 AI budget in four months.
  • 02Starbucks discontinued its AI inventory system after nine months.
  • 03Enterprises are now focused on confirming AI's ROI.

Jul 5, 2026

Enterprise AI's center of gravity shifts from models to orchestration, governance, and ROI clarity

Enterprise AI's center of gravity shifts from models to orchestration, governance, and ROI clarity

The focus of enterprise AI is shifting from simply choosing models to emphasizing orchestration, governance, and ensuring return on investment. CIOs are now concerned with integrating AI effectively within their architectures and demonstrating clear financial outcomes to CFOs. This trend is expected to shape the landscape of enterprise AI in the coming years.

  • 01Enterprise AI is moving beyond model selection to focus on orchestration and governance.
  • 02CIOs must integrate AI to show clear ROI to CFOs.
  • 03AI's role within organizational architecture is becoming more significant.

Jul 5, 2026

Meta's cloud ambitions emerge as EU tightens rules on AWS and Azure

Meta's cloud ambitions emerge as EU tightens rules on AWS and Azure

Meta is developing a cloud business to monetize its excess AI compute resources. This move comes as the European Union intensifies its regulations on major cloud providers like AWS and Azure. The EU's Digital Markets Act could potentially reshape the cloud services market in Europe.

  • 01Meta is entering the cloud business to leverage excess AI compute.
  • 02AWS and Azure face increased scrutiny from new EU regulations.
  • 03The EU Digital Markets Act aims to regulate major cloud providers.

Jul 4, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

MP
Mike Philpott