Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Starting Small: How to Scale an Operation with Robotics

Robotics offers companies a way to enhance efficiency amid supply chain disruptions and rising labor costs. By implementing robotics incrementally, businesses can overcome cost barriers and effectively scale operations without large upfront investments. Flexible and modular systems allow for tailored automation strategies, whether retrofitting existing facilities or building new ones.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Hai Robotics on MarketScale.

By Hy Tek Intralogistics · Automation InsiderGlobal Robot InstallationsHai RoboticsHy-tek Intralogistics
Share

Key takeaways

01

Companies can start small with robotics to manage costs.

02

Modular systems benefit both existing and new facilities.

03

Scalable investments reduce financial risk over time.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

As supply chain disruptions and rising labor costs challenge the logistics sector, automation is increasingly viewed as a solution to stay competitive. Robotics, in particular, offers opportunities to enhance efficiency, but many companies hesitate due to concerns about upfront costs and scalability. According to the International Federation of Robotics, global robot installations were expected to exceed 540,000 units in 2024 — signaling a growing shift toward automation. For companies looking to keep pace, the question arises: How can businesses start small with robotics and scale effectively without overcommitting resources upfront?

Welcome to Automation Insider by Hy-Tek Intralogistics. In this episode, host Joe McGrath dives deep into the topic of scalable robotics with Matt Kelly, Director of Business Development at Hai Robotics. Together, they explore strategies for businesses to adopt flexible robotic systems that can grow with their operations.

Key takeaways from the discussion:

  • Starting Small for Big Impact: Robotics isn’t just for large-scale facilities anymore. Flexible systems allow startups and smaller distribution centers to automate affordably, helping them compete against giants like Amazon.
  • Tailored Solutions for Brownfield vs. Greenfield Sites: Automation strategies differ significantly between retrofitting existing facilities and building new ones, with modular systems offering unique advantages for both.
  • Lowering Risk with Incremental Investments: Robotics now enables companies to invest in small, scalable increments, mitigating financial risks and simplifying future expansions.

Matt Kelly is an accomplished business leader specializing in robotics, automation, and fulfillment solutions. Currently the Director of Business Development at Hai Robotics, he leverages over a decade of experience to help companies optimize warehouse efficiency with high-density, scalable robotic systems. Previously, he held key roles at AutoStore and inVia Robotics, where he drove strategic growth through innovative automation technologies, cementing his expertise in advanced supply chain solutions.

Article written by MarketScale.

Hai Robotics

Part of this channel

Hai Robotics

Logistics robots that increase warehouse density and picking speed

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

HT
Hy Tek Intralogistics

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

AeroVironment Wins $464.8M Army Laser Deal, First LOCUST Export Order

AeroVironment Wins $464.8M Army Laser Deal, First LOCUST Export Order

On Sept. 2, 2026, AeroVironment announced a $464.8 million U.S. Army contract for the Enduring-High Energy Laser program built on its LOCUST laser system. On Sept. 8, 2026, the company announced its first international purchase order for LOCUST, valued at more than $50 million.

  • 01$464.8 million Army contract for LOCUST X3 systems structured as an Other Transaction Agreement, with deliveries planned over the next few years
  • 02LOCUST X3 is a 30-kilowatt platform-agnostic system planned for JLTV and palletized configurations, with Infantry Squad Vehicle integration still under evaluation
  • 03AeroVironment received its first international purchase order for over $50 million but has not disclosed the customer or delivery timeline

Sep 13, 2026

Survey: AI Boosts Productivity, but Few Firms See Profit Impact

Survey: AI Boosts Productivity, but Few Firms See Profit Impact

McKinsey's 2026 survey found 80% of respondents said AI improved their individual productivity, but only 37% reported AI contributing to their organization's EBIT, a share essentially unchanged from the prior year. Deloitte's parallel 2026 research found companies split between surface-level AI use (37%), redesigning key processes (30%), and deeper transformation of products or business models (34%).

  • 01Most respondents say AI has boosted their individual productivity, but only 37% say it has contributed to their organization's EBIT.
  • 02Enterprises report individual productivity gains from AI, but most have yet to see it contribute to earnings.
  • 03There is a disconnect between productivity gains from AI and actual profit impacts.

Sep 13, 2026

Sanity Adds Agent Context to Its Content Platform

Sanity Adds Agent Context to Its Content Platform

On March 4, 2026, Sanity announced a set of AI features, including Agent Context, Content Agent, Functions, an Agent API, and an MCP server, according to PR Newswire. The release also cited Complex and loveholidays as customer examples of the platform in use.

  • 01Agent Context compresses Sanity schema so AI agents translate natural-language requests into queries, rather than relying on embeddings
  • 02Sanity's Content Agent automates editorial operations like auditing pages, identifying gaps, and staging updates within existing workflows
  • 03External AI agents access structured content through an MCP server with governed access, reducing duplicate data stores and custom integration work

Sep 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

HT
Hy Tek Intralogistics

Content Producer at Hy Tek Intralogistics

MK
Matt Kelly

Director of Business Development

Hai Robotics

Matt Kelly is an accomplished business leader specializing in robotics, automation, and fulfillment solutions. Currently the Director of Business Development at Hai Robotics, he leverages over a decade of experience to help companies optimize warehouse efficiency with high-density, scalable robotic systems. Previously, he held key roles at AutoStore and inVia Robotics, where he drove strategic growth through innovative automation technologies, cementing his expertise in advanced supply chain solutions.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512