Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

How Automation Is Changing the Definition of Work

Technology has always been an inspirational yet sometimes terrifying force in the world. From using computers to find out virtually anything to cellphones telling people when to wake up and start the day, many have come to rely on technology seemingly as much as they rely on oxygen. Society has no problem with technology when…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Semaj Watts · AutomationFuture JobsWorkforce
Share
How Automation Is Changing the Definition of Work

Key takeaways

01

Technology has always been an inspirational yet sometimes terrifying force in the world.

02

From using computers to find out virtually anything to cellphones telling people when to wake up and start the day, many have come to rely on technology seemingly as much as they rely on oxygen.

03

Society has no problem with technology when…

Technology has always been an inspirational yet sometimes terrifying force in the world. From using computers to find out virtually anything to cellphones telling people when to wake up and start the day, many have come to rely on technology seemingly as much as they rely on oxygen.

Society has no problem with technology when it is being used for binge watching popular shows or asking Siri to tell a joke. However, as technology grows and matures, businesses are looking to improve productivity and increase revenue by incorporating automation in the workforce.

According to research by Brookings Institute, automation leads in the production industry, food service industry, and transportation industry. Industries such as business, social service, arts and entertainment, and education have the least amount of automation influence.

Brookings explains that the reason it lacks in the areas listed is that automation is in place for tasks but not jobs. That’s to say while automation can package items on a conveyor belt quickly and efficiently, it is not as helpful in teaching children or closing business deals. Brookings effectively points out that without humans there is no automation. The institute explains that it is true that robots and machines can be programmed to do jobs that were previously for humans, however, humans must be the ones to create automation technology, test it, adjust, tell technology what needs to be done, and make sure that it is doing it.

While some fear the takeover of technology, automation is already succeeding in many businesses around the world alongside their human co-workers.

Quiet Logistics’ robot has increased productivity by 800 percent in stores such as Zara and Bonobos, and works alongside store associates to find items and help with online orders.

Lowe’s Oshbot, in its Orchard Supply Hardware stores, speaks seven languages and helps customers find items in the store.

Yotel’s robot butlers take care of guests’ luggage and clean rooms. While MGM of Las Vegas is planning to have machines serve drinks in its new “well bars,” by August of 2019.

These businesses are just a few to greatly improve their companies by adding automation in conjunction with human workers. In doing so, they have increased productivity while simultaneously helping employees ease their workload.

New technology will always elicit fear amongst those who do not fully understand it. Businesses are not looking to replace human workers altogether. If that were the case, there would be no need for people to work for companies such as Amazon who have even gone as far as to implement technology to order, package, ship, and deliver a package without the help of a single human being.

The goal of automation has been to increase productivity. No matter how hard people work, it is likely a technology can make them faster. From finding items to answering frequently asked questions technology can cut the workload of a single person in half easily, just by completing a simple task in a matter of seconds. However, automation cannot teach children or offer a friendly voice to a frustrated customer. Automation is not here to take over, it is to help humans meet their increasingly high demands.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

About the author

SW
Semaj Watts

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Reports from BCG and Ramp/Revelio Labs indicate that having a clear strategy for AI use is more critical for driving enterprise returns than merely investing in AI tools. According to the data, 66% of regular AI users receive minimal guidance. Strategic clarity proves to have a more substantial impact on measurable outcomes compared to just having access to AI tools.

  • 01Strategic clarity is crucial for maximizing AI returns.
  • 02Merely investing in AI tools is insufficient without guidance.
  • 0366% of regular AI users report lack of guidance.

Jul 13, 2026

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Two reports suggest that simply investing in AI tools does not guarantee enterprise returns. Strategic planning and guidance for workers on utilizing AI effectively are essential. The reports highlight that while some companies have expanded their workforce, many employees lack guidance on new efficiencies from AI.

  • 01Investing in AI tools alone is not enough for enterprise success.
  • 02Strategic planning enhances returns on AI investments.
  • 03Many workers are left without guidance on using AI efficiencies.

Jul 13, 2026

B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is showing significant growth, with MSC Industrial surpassing $1 billion in sales in Q3. This trend highlights increasing adoption among procurement and operations teams. The data suggests a shift in how businesses are engaging with ecommerce platforms.

  • 01MSC Industrial's Q3 sales exceeded $1 billion.
  • 02B2B ecommerce adoption is accelerating.
  • 03Procurement and operations teams are increasingly engaging with ecommerce platforms.

Jul 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SW
Semaj Watts

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512