What are the primary challenges retailers are facing from an inventory counting perspective?

What are some of the primary challenges you're seeing from retailers when considering inventory accounting and how are you at data game filling that gap for this? Sure. I mean, you know, again, they're they're challenged with turning their retail stores from walk in ops to distribution centers. Right. And I know you've heard Herb talk about her billings, our strategy leader, Herbot takes. I keep I keep saying people's names like everybody knows who I'm talking about her billings. Talk about BOPis and it's not It's not my favorite acronym. I wish they'd been giving me some time because Becky knows how I'm a closet marketer, but and that's not our word either. That's an industry term. Buy online, pick up in store. Yeah. Oh, lord. We are so Adrian is the only one that can make it sound sophisticated because it's pretty sexy. Bupus. But many men, that's a huge challenge. And if you don't know your inventory is correct, And I mean what you have on the floor as well as what you have in the backroom and and the trend is for more of the for sure the big story, They're going to have fully developed backroom stock inventory that's very well managed and very well accounted for. Because when somebody places that stuff on order whether they're shipping it out of that store or whether the customer's gonna come in and pick it up If ten minutes before they walked in the door, they picked up the one that was on the shelf and no one knew that they had an inventory in the backroom, they might. You've asked a clerk. Is there any inventory in the bag hole? Yeah. I'm gonna look. I don't know. No. I got it. Yeah. I'll get it hang tight or they'll put it in a lock like, at some retailers where they pull the inventory. So it's keeping track of that is a big deal. And again, our wheelhouse. Absolute home run hitters in that department. One hundred percent. Yeah. You could see it happening throughout the pandemic. Right? Just this huge shift in retail where, like you said, instead of just being you walk into the store, all of a sudden, you are going to the store for lots of different reasons. Pick up, you know, really really huge shift that we've seen, and that that is right in your real life. They wanna be in the store. Like, we want the customers to go back. Right. On behalf of our customers, we want the customers to go back. But really, the truth is we're going to be able to count anything anywhere for anybody at any time as fast as possibly and as accurate as possible and that's our that's our mission.