Skip to content
‹ Back to IndustriesRetail

US Consumer Confidence Hits 16-Month Low on Drag From Inflation

(Bloomberg) — US consumer confidence dropped in June to the lowest in more than a year as inflation continues to dampen Americans’ economic views. The Conference Board’s index decreased to 98.7 from a downwardly revised 103.2 reading in May, data Tuesday showed. The median forecast in a Bloomberg survey of economists called for a decline…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

·
Share

Free workspace

Turn your Retail expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

(Bloomberg) — US consumer confidence dropped in June to the lowest in more than a year as inflation continues to dampen Americans’ economic views.

The Conference Board’s index decreased to 98.7 from a downwardly revised 103.2 reading in May, data Tuesday showed. The median forecast in a Bloomberg survey of economists called for a decline to 100.

A measure of expectations — which reflects consumers’ six-month outlook — dropped to the lowest in nearly a decade as Americans grew more downbeat about the outlook for the economy, labor market and incomes. The group’s gauge of current conditions fell slightly.

As the Federal Reserve raises interest rates to curb price pressures, higher borrowing costs risk denting purchases for big-ticket items like homes, cars and appliances. Despite sagging sentiment, buying plans are so far holding up, the report showed.

The share of respondents who said they intend to buy a vehicle or major appliance in the next six months increased from a month earlier. At the same time, vacation plans, both domestic and internationally, softened, likely due to higher airfares and gas prices.

Consumers see prices in the next year rising at the fastest rate in the group’s data back to the 1980s. Separate data on inflation-adjusted consumer spending will be released Thursday.

“Consumers’ grimmer outlook was driven by increasing concerns about inflation, in particular rising gas and food prices,” Lynn Franco, senior director of economic indicators at The Conference Board, said in a statement.

“Expectations have now fallen well below a reading of 80, suggesting weaker growth in the second half of 2022 as well as growing risk of recession by yearend.”

What Bloomberg Economics Says…

“The widening gap between consumers’ present situation and their expectations of the future raises the risk of recession. Apprehension about the direction of the economy could increasingly influence consumer behavior, resulting in a downward spiral of slumping demand.”
–Eliza Winger, economist

Nearly 30% of respondents expect business conditions to worsen in the back half of the year, the largest share since March 2009, during the height of the financial crisis.

The figures reinforce data last week from the University of Michigan, which showed consumer sentiment in June remained near a record low. Respondents expect prices to rise in the next 12 months at nearly the fastest pace in 40 years.

The share of consumers who said jobs were “plentiful” decreased slightly to 51.3%, and six months from now, respondents were also more pessimistic. The most respondents since August 2020 see their incomes dropping in that time.

(Adds context on inflation expectations and Bloomberg Economics quote)

–With assistance from Chris Middleton and Maria Paula Mijares Torres.

© 2022 Bloomberg L.P.

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Retail Insights

Tencent puts its retail AI agents inside the chat apps store staff already use

Tencent puts its retail AI agents inside the chat apps store staff already use

Tencent Smart Retail presented five AI tools, including WorkBuddy and Miora, at World Retail Lab Asia 2026 in Hong Kong. Retail News Asia reports that the system links back offices to sales staff on WeCom and shoppers on Weixin. That could ease store adoption, but it ties data to one ecosystem.

  • 01Tencent's retail AI advantage could come from where the tools sit. Retail News Asia reports that the system links merchant back offices to front-line sales teams on WeCom and to shoppers on Weixin.
  • 02Chains whose sales lean heavily on loyalty members could gain the most from chat-based clienteling agents. Tencent cites Chow Tai Fook as applying AI to customer and store operations.

Oct 23, 2026

Walmart opens its store to AI shopping agents with spending limits while Amazon shuts them out

Walmart opens its store to AI shopping agents with spending limits while Amazon shuts them out

Walmart announced on October 21 that it will let AI shopping agents buy on a customer's behalf through separate Agent Profiles, due within a month, with purchase approval by default or a spending cap the customer sets. Agents never see card details and cannot change payment methods. The Walmart Agent Gateway, an MCP server, is in beta for developers. Amazon blocked Meta's Muse agent in September.

  • 01Agent Profiles let customers set spending caps ($50, $100, $200) or require approval on every purchase, with agents unable to access card details or payment methods.
  • 02Walmart’s Agent Gateway runs on the Model Context Protocol, letting AI agents search, build carts and check out without browser automation.
  • 03Amazon blocked third-party agents citing lack of authorization to access customer accounts, scrape data, or process transactions.

Oct 23, 2026

Retail security tech that only counts catches quietly erodes shopper trust

Retail security tech that only counts catches quietly erodes shopper trust

AI-enabled security systems can rack up detections yet still erode shopper trust and harm the brand. Mike Mitchell of Telaid says retailers should align deployments to customer expectations, back privacy answers with real controls, involve more departments in planning, test against real shopping behavior, and require human review before any action affecting customers or employees.

  • 01Retail security technology should balance theft detection with maintaining customer trust.
  • 02Overemphasis on detection capabilities can negatively impact the shopper experience.
  • 03Considering customer perception is essential for effective retail security systems.

Oct 20, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512