Retail
Omnichannel strategy, e-commerce tech, and in-store innovation.
All Articles
Beauty Redefined: What Is Modern Beauty?
On this episode of 3×5, a podcast by ThenWhat, Host Grant Barth talked with Cece Meadows, Founder, and CEO of Prados Beauty, which designs and crafts high-quality cosmetics, makeup brushes, and lashes. He also talked with Julie Thibault, Founder of Martingale Advisors, which manages equity portfolios for many of the world’s most demanding corporate…
Data is Shifting the CPG-Retailer Relationship
CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of the CPG-retailer relationship are AI and machine learning. Taking on this topic, Retail Refined host Melissa Gonzalez spoke with Ryan Powell, VP Retail Strategy and Consulting, at Insite…
How Consumers are Adjusting Shopping Habits for Black Friday 2021
Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With…
81% of Retailers Planning to Encourage Customers to Shop Online Rather Than In-Store
We are at the finish line to prepare for Black Friday 2021, and retailers have been sweating bullets over whether aisle shelves would be stocker or not, and if the supply chain grinch would win the day. As recently as late August, according to research from Emarsys, 46% of global retail marketers considered canceling…
Part One: Store As A Media: How Can Brands and Retailers Truly Engage Shoppers?
The role of the store is changing. For success, differentiation and emotional connection with consumers is crucial. In this episode of “To the Edge and Beyond,” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group,…
How the Supply Chain Can Insulate its Risk for the Holiday Season
Key Points: Beaird Solutions shares how to beat supply chain issues. Pandemic caused simultaneous spike in demand and drop in supply. The global economy will bounce back one of two ways. Commentary: Host Jason Schefferstein discussed the rocky supply chain pandemic trends and its future with President David Beaird of Beaird Solutions. With the…
One Company Wants to Fix How eCommerce is Built
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Transactions are the objective of any business. In those moments, whether online or in-store, the brand…
Supply Chain Issues Leading To Price Hikes
Key Points: A lot of issues in the supply chain can be attributed to an increase in demand that can’t be met, leading to longer wait times and price hikes. The supply chain is struggling to adapt to higher labor costs, slowing down production. Workers long term should be able to adjust over time…
As Holiday Demand Increases, How Should Retailers Prepare for a Holiday Surge?
Key Points: Consumers who’ve tried out the latest conversational channels expect brands to create a unique and personalized shopping experience that can also meet their basic needs. According to a global consumer survey by LivePerson, 83 percent of consumers worldwide are interested in browsing or buying products in a branded messaging experience. Brands that…
Does Live Streaming Have a Permanent Place in Retail?
We haven’t even scratched the surface when it comes to the future of live streaming. Mostly when we thing of live streaming we think of things like Facebook Live or Instagram Live but now more than ever there are options where content can be live streamed. In this clip of MarketScale’s Retail Refined Melissa…
Is “Pay by Text” the Next Evolution of Ecommerce?
Key Points: Pay by Text is increasing in popularity, especially during the pandemic. Text messaging increases customer engagement and payment. More industries are using pay by text, including the healthcare industry. Commentary: There are a couple of things that are always going to be a constant. The sun will rise, and the sun will…
Adjusting to Supply Chain Issues Ahead of Holiday Season Demand
Keypoints: With the holiday two months away, companies are still dealing with supply chain issues. Businesses have been preparing but are still plagued with shortages. Chessgammon has found that their orders have been taking 9-10 months. Commentary: The holiday season is almost upon us. If they haven’t already been, businesses should be preparing for…
Live Streaming Has a Permanent Place in Retail. Here’s Why.
Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions…
Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.
Key Points: Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn’t have owned media channels. Companies need to utilize other engagement experiences during a social media outage. Depending on the breadth of the reach, companies can also lean on email lists to advertise to consumers….
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?
Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the…
How Revlon Thinks Through Its Innovation Process
Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most…
How E-Commerce Returns Can Be Maximized
Key Points: E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones Partnership between…
How Revlon Used Data to Give its Marketing More than a Cosmetic Treatment
Leveraging retail trends and data are keys to staying on the minds of consumers. In this clip of an upcoming episode of Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss…
What Will Cement Plant-Based Meat on Store Shelves
We have seen fast food places start to introduce plant based meat into their menu, whether if its the Impossible Whopper and Impossible Nuggets at Burger King or Quiznos plant based corn beef, the food industry is starting to pay attention to the plant based meat industry. With that attention comes the question could…
How Retailers and CPG Category Managers Can Leverage Emerging Tech
How do retailers predict what will be the drink choice of this fall? Well, it may seem impossible to guess that choices of consumers but one company is looking at how retailers and CPG’s can work together to lean into data to not only examine consumer buyer behavior but to break down detrimental silos, and…
Mobile Robots Will Boost Deliveries for Retailers by 500%, Says Robomart
Grocery shopping has now entered into the new millennium with consumers not having to enter the grocery store to get their goods. One company that is expanding that concept is Robomart which sends self automated vehicles to consumers to get goods contact free. Last month the company added a new platform which allows retailers…
The Future of Grocery is Here Live at GroceryShop 2021
What’s the future of grocery? In an industry that’s evolved dramatically since 2020, there are lots of trends to discuss. Retail Refined host Melissa Gonzalez spoke with multiple stakeholders to get their take. First, Gonzalez chatted with George Shaw, CEO of Pathr.ai, a spatial intelligence platform. “We apply data to questions our customers have, which…
The Case to Make Everyone A Data Scientist
Key Points: Data is important to help track the constant shifts in consumer behavior. In order for data to be effective, companies must operationalize their insights. Data must be accessible to everyone throughout an organization. Commentary: Data and market research have become buzzwords for companies who are trying to keep pace in today’s rapidly…
Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?
Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden’s desk, and finally be codified into law, in hopes of easing the financial and operational burden for dispensaries, product developers, and more. The U.S. House of Representatives, as part of its National Defense Authorization Act, has approved an…
New to MarketScale?
MarketScale is the B2B media platform Retail companies use to publish their own experts. The coverage above is produced on it. Fifteen minutes with our team and you'll know if it fits.