Improve Your ROI by Implementing RFID Technology in Retail Stores

I'd have to pick up on the whole ROI issue and the, you know, what I think we're seeing now is that there is more than one use case for for RFID. Not not just in the store, but in the in the greatest supply chain for retail. So whilst Max has absolutely right costs have come down. Solutions have stabilized in terms of the technical capability, but if a retailer's looking at RO the ROI, they can see, well I don't have to rely on one single use case to get my ROI we might start with one because we you know, there is a learning curve as to how to use the technology. But ultimately over time, there are multiple points where the ROI can can bring value. I think that's something that, you know, we've seen retailers say, well, I wanna start just by tagging up my items in the store and maybe maybe counting them. But then beyond that, there's a vision of how do I track product, how maybe even how do I track product in relation to the consumer and what they actually do from a behavioral standpoint. Yeah. You know, we had a I was talking to a retailer the other day and they were saying, well, we we want to be able to track product from the shop floor into the changing room. Right? Then how does the how does the consumer deal with that? Do they ask for a different size? Do they ask for what color? How many times do they take product in and out of the changing room? And then how many items that they actually take to the changing room do they buy? Right? So there's it's it's an interesting concept that retailers are thinking about data. Yeah. Right? And and how do I use that capture and use that data? To improve the shopping experience and and effectively maximize sales.