HYPERVSN on Interactive Displays and Retail Product Demos

A display that can attract attention across an exhibition floor raises a practical question for retailers: what should happen after a shopper stops to look? In this Retail Refined interview, originally published in 2023, Melissa Gonzalez visits the HYPERVSN booth at NRF and speaks with Simon Bexon from its U.S. team.

Bexon connects bright, visible imagery with interactive product explanation. The conversation moves from attracting passersby to demonstrating complex products, supporting sales associates and responding to different audiences’ comfort with self-service technology. His examples describe the opportunities he sees for these displays in stores.

From far-away visibility to in-store pull

Bexon characterizes the booth as a magnet on the show floor, emphasizing that people “gravitate” toward it because they can spot the image from a long distance. In his telling, the brightness and vibrancy are the first mechanism: shoppers notice something unusual, then walk over to answer their own question—what is it?

Bexon connects that visibility to store and window displays. He suggests that bright, vibrant imagery can create curiosity and encourage people to approach. His booth observations illustrate the attention he hopes retailers can capture; they are not presented as a measured sales result.

Interactive explanation for complex products

Beyond attracting attention, Bexon argues the format becomes more compelling when it helps explain something that is otherwise hard to communicate. He points to scenarios where a product needs “breaking apart” conceptually—describing an example of using a car model to show functions in more detail than a static view would allow.

In that context, he describes two paths: supporting a sales associate or letting a customer explore interactively and “figure it out.” The tradeoff implied in the discussion is that the display isn’t only decorative; it has to carry enough explanatory depth that time spent watching translates into understanding, not just novelty.

When asked about what changes over the next few years, Bexon doesn’t frame the answer as hardware alone. He notes that in the prior months the software shifted toward being interactive, while the displays themselves also improved in brightness and definition. For him, interactivity becomes the differentiator that turns a visual into an experience.

Competing with online: making the store worth the trip

Bexon positions these experiences as part of a broader retail challenge: giving people a reason to enjoy visiting a store more than buying online. In his view, that requires a “store experience” that provides an in-person moment of surprise and interest—something that feels like an event rather than a transaction.

Dwell-time observations and changing customer habits

Melissa asks whether the technology can “learn” from interaction, including engagement and dwell time. Bexon responds that in deployed stores they can tell people spend more time, and he uses the booth as a live illustration—observing people standing around for 10 to 15 minutes because there is a lot to watch.

He then widens the lens to what will shape adoption over the next few years: target demographics and growing comfort with technology. He offers a personal example of an older family member who began ordering groceries online, presenting it as evidence that behaviors changed as certain technologies became commonplace.

Bexon contrasts that example with his observations of younger people who are already comfortable interacting through screens and automated services. He expects retailers’ choices to depend partly on the audience they want to reach. The discussion leaves retailers with two linked questions: whether the visual draws attention and whether the interaction helps that audience understand the product.