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Exploring Experiential Ecommerce

Ecommerce adoption has never been higher, but that doesn’t mean retailers can rest on their laurels when it comes to creating engaging experiences for shoppers. Engagement is an area where consumer expectations have evolved over the last 18 months. The host of MarketScale’s Retailed Refined, Melissa Gonzalez, spoke with Neha Singh, the Founder and CEO…

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Ecommerce adoption has never been higher, but that doesn’t mean retailers can rest on their laurels when it comes to creating engaging experiences for shoppers. Engagement is an area where consumer expectations have evolved over the last 18 months.

The host of MarketScale’s Retailed Refined, Melissa Gonzalez, spoke with Neha Singh, the Founder and CEO of Obsess, about this topic.

Singh, a returning guest, started Obsess, an experiential ecommerce platform, to enable companies to create visual, immersive, branded online shopping experiences.

Make sure to subscribe to Retail Refined for the full interview and follow along with Melissa Gonzalez as she tackles Grocery Shop 2021 starting this Sunday.

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