Skip to content
MarketScale
‹ Back to IndustriesRetail

6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down… Utilizing Amazon for immediate distribution. Mastering selling on your own website. Creating a subscription model. Delivery options when traditional transportation isn’t available. How to ensure you have enough inventory for high online sales demand….

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down…

  • Utilizing Amazon for immediate distribution.
  • Mastering selling on your own website.
  • Creating a subscription model.
  • Delivery options when traditional transportation isn’t available.
  • How to ensure you have enough inventory for high online sales demand.
  • Sourcing raw ingredients.

Quick Suggestion & Solutions

Utilizing Amazon for Distribution

Solution: Learn how to get your listings and ads optimized! Check out Jennifer’s Masterclass to learn more!

Master Selling on Your Own Website

Solution: Check out Maggie at mcv-consultants.com!

Create a Subscription Model Online

Solution: Justin comes highly recommended at thevervesolution.com.

Figure Out Your Own Delivery Method

Solution: Contact Mike at retailintegritygroup.com!

Ensure You Have Enough Inventory

Solution: Contact your manufacturer once you’ve pulled your forecast, on hands in your warehouse, and determined how much inventory you’ll need to ride out this pandemic. Ask your priority level in the production food chain. Get enough produced if another run is far off in the future.

Do You Have Enough Raw Ingredients?

Solution: Get on LinkedIn and search “food procurement” and the category you’re in to find possible companies to purchase from.

Stay tuned for a new episode every other Thursday!

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Inktel outlines four-layer contact center model for retail and ecommerce operators

Inktel outlines four-layer contact center model for retail and ecommerce operators

Inktel has developed a four-layer contact center model specifically designed for retail and ecommerce operators. This model integrates contact center workflows with order lifecycle stages, SLA tiers, and risk controls during fulfillment. The solution aims to enhance efficiency and effectiveness in managing customer interactions throughout the order process.

  • 01Inktel introduces a four-layer contact center model for retail and ecommerce.
  • 02The model integrates with order lifecycle stages and SLA tiers.
  • 03It aims to improve efficiency in customer interaction management during fulfillment.

Jul 15, 2026

Marketplace dominance and mobile growth are reshaping enterprise e-commerce strategy

Marketplace dominance and mobile growth are reshaping enterprise e-commerce strategy

Marketplaces are becoming the top channel for nearly half of brands, with mobile commerce playing a significant role in the growth of online spending. These trends are reshaping enterprise e-commerce strategies. Companies are focusing more on enhancing their marketplace presence and optimizing for mobile consumers.

  • 01Marketplaces are considered the top channel by almost half of brands.
  • 02Mobile commerce is rapidly increasing its share of online spending.
  • 03Enterprise e-commerce strategies are evolving based on marketplace and mobile trends.

Jul 14, 2026

Central and Eastern Europe's €124B e-commerce market is drawing enterprise attention as growth outpaces the West

Central and Eastern Europe's €124B e-commerce market is drawing enterprise attention as growth outpaces the West

The e-commerce market in Central and Eastern Europe (CEE) has reached €124 billion and is growing faster than the market in Western Europe. This rapid expansion presents opportunities for enterprises to establish themselves in the supply chain and platform sectors within the region. The growth underscores the potential for significant market influence if businesses act swiftly.

  • 01CEE e-commerce market valued at €124 billion.
  • 02Growth rate in CEE outpaces Western Europe.
  • 03Opportunities arise in supply chain and platform establishment.

Jul 14, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512