Skip to content
MarketScale
‹ Back to IndustriesRetail

6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down… Utilizing Amazon for immediate distribution. Mastering selling on your own website. Creating a subscription model. Delivery options when traditional transportation isn’t available. How to ensure you have enough inventory for high online sales demand….

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks

Get featured

Want MarketScale to feature Retail?

Book a 15-minute demo and we'll map your Retail expertise to the content buyers are searching for.

Book a demo

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down…

  • Utilizing Amazon for immediate distribution.
  • Mastering selling on your own website.
  • Creating a subscription model.
  • Delivery options when traditional transportation isn’t available.
  • How to ensure you have enough inventory for high online sales demand.
  • Sourcing raw ingredients.

Quick Suggestion & Solutions

Utilizing Amazon for Distribution

Solution: Learn how to get your listings and ads optimized! Check out Jennifer’s Masterclass to learn more!

Master Selling on Your Own Website

Solution: Check out Maggie at mcv-consultants.com!

Create a Subscription Model Online

Solution: Justin comes highly recommended at thevervesolution.com.

Figure Out Your Own Delivery Method

Solution: Contact Mike at retailintegritygroup.com!

Ensure You Have Enough Inventory

Solution: Contact your manufacturer once you’ve pulled your forecast, on hands in your warehouse, and determined how much inventory you’ll need to ride out this pandemic. Ask your priority level in the production food chain. Get enough produced if another run is far off in the future.

Do You Have Enough Raw Ingredients?

Solution: Get on LinkedIn and search “food procurement” and the category you’re in to find possible companies to purchase from.

Stay tuned for a new episode every other Thursday!

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Walmart’s e-commerce is past 23% of U.S. sales, and stores are being reworked into the fulfillment layer

Walmart’s e-commerce is past 23% of U.S. sales, and stores are being reworked into the fulfillment layer

Walmart's e-commerce sales in the U.S. have grown by 24% in the second quarter and currently constitute over 23% of the company's sales mix. The company is transforming its stores into a fulfillment layer to support this online growth.

  • 01Walmart's U.S. e-commerce sales now make up more than 23% of its sales mix.
  • 02Walmart's e-commerce growth was 24% in the second quarter.
  • 03Walmart is reworking its stores to function as a part of its fulfillment operations.

Aug 22, 2026

Walmart’s 24% e-commerce growth is forcing a store ops rewrite, even as stores still carry the volume

Walmart’s 24% e-commerce growth is forcing a store ops rewrite, even as stores still carry the volume

Walmart is experiencing a 24% growth in e-commerce, prompting changes in its store operations. The growth in digital sales is outpacing traditional in-store sales. This shift challenges how quickly stores can adapt to become fulfillment centers while managing labor and inventory effectively.

  • 01Walmart's e-commerce sales have grown by 24%.
  • 02The growth in digital sales is exceeding the growth of in-store sales.
  • 03Stores face the challenge of becoming fulfillment centers without disrupting labor and inventory management.

Aug 22, 2026

Wayfair's Q2 U.S. growth hits a post-pandemic high as AI and Perigold carry the momentum

Wayfair's Q2 U.S. growth hits a post-pandemic high as AI and Perigold carry the momentum

Wayfair achieved its highest U.S. growth since the pandemic in Q2 2026, attributing success to the implementation of AI and the performance of its luxury brand, Perigold. E-commerce tailwinds also contributed to their strong performance.

  • 01Wayfair reported its strongest U.S. growth since the pandemic in Q2 2026.
  • 02AI tooling and Perigold significantly contributed to Wayfair's growth.
  • 03E-commerce industry tailwinds supported Wayfair's success.

Aug 18, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512