Digital Marketing

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity

What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…

How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Unlocking Opportunity: Why PGA Coach+ Is a Smart Move for Growing Golf Instructors

Growing golf instructors discover that connecting with one additional student can quickly offset the cost of expanding their digital visibility

Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships

Applied Digital Investor Day Interview: Bold Vision, Proven Execution

The company's track record of delivering on promises gives investors confidence that its most ambitious plans are actually achievable

Spinal Kinetics’ Website Revamp with Rogue

A medical device company learned how strategic web design can accelerate growth and strengthen market positioning

The Framework Series – Episode 4: RED Marketing

Brands that master relevant, engaging, and distinct messaging outpace competitors by more than double in revenue growth

GBX: Smart Solutions for Business Expansion

Companies expanding into new markets can unify their marketing, technology, and strategy through a single integrated platform

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer

Christina balances a thriving marketing career with motherhood and creative pursuits, revealing how intentional relationship-building drives professional succes

Navigating Career Paths and the Future of Pro AV with Insights from 40 Under 40 Awardee Andie Mace

Industry leaders are rethinking talent strategies as hybrid work reshapes how Pro AV companies attract and retain tomorrow's professionals

Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings

Companies that combine analytics with location-based optimization can capture the majority of search traffic before competitors even appear

The Future of Digital Experiences: AI’s Role in CMS and DXP

AI is fundamentally reshaping how brands create, manage and deliver personalized content at scale

Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Companies that skip strategic planning often waste resources chasing tactics instead of outcomes

Unlocking Authentic Brand Engagement Strategies: Jon Reily’s Insights for Modern Marketers

Modern marketers must balance competing engagement strategies across diverse customer bases rather than relying on a single approach

Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

Retailers face a critical trust gap as they race to deploy AI tools without clear privacy safeguards in place

Cutting Through the Digital Clutter: Fooji’s Magic with Brent Carney

Brands are reconnecting with customers through a hybrid approach that blends digital interactions with real-world experiences

AI in Marketing: Embracing its Unstoppable Power

Marketers who ignore AI adoption risk falling behind as the technology transforms into a $107.5 billion industry by 2028

Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics

Marketers are discovering that strategic product placement requires precision science, not intuition, to capture audiences across fragmented media channels

Properly Optimizing Social Media Ad Campaigns Better Assists Businesses in Finding Potential Customers

Algorithms now control which customers see your ads, making strategic optimization essential for reaching your ideal audience

Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

Small-budget testing reveals which content actually connects with audiences, eliminating guesswork from digital marketing campaigns