Community Engagement

Play it Forward: Ellendale’s Summer Celebration Showcases the Power of Community

In Ellendale, the sound of laughter, cheers, and the thwack of pickleball paddles marked more than just a summer afternoon—it marked a testament to what a united community can accomplish. The unveiling of the new pickleball courts, a project made possible through collaboration between the town, local sponsors, and Applied Digital, wasn’t just about…

Honoring Service Through Sport: The New England Veteran Series

Golf tournaments across New England are creating competitive pathways while building community among those who have served in the military

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics

UGC & Sales: The Power of Authenticity

Authentic customer stories outperform traditional sales tactics by building trust faster than any corporate messaging ever could

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

What is the Craziest Thing Your Business Has Ever Done?

A minor league baseball team's unconventional uniform choice became a marketing masterstroke that demonstrated how absurdity can drive authentic engagement

Prioritize Digital Literacy to Cross the Digital Divide: Ethan Lloyd’s Vision for Social Media as a Tool for Inclusive Community Building

Digital literacy initiatives are emerging as the foundation for narrowing equity gaps and strengthening urban community networks through strategic online engage