Brand Equity

RM Q2 2025 Wrap Up

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

The Power of Speaking Up: Building Your Voice into Your Professional Equity

If you want to raise your PQ, learn to speak up! In this episode of Professional Quotient (PQ): Conversations that Build Equity, host Jason Winningham, Founder and Principal Consultant of Professional Quotient, sits down with Lauren Sanchez, Chief Operating Officer at Semper Mind. Lauren reflects on her journey from feeling like a “baby deer”…

The Branding Balancing Act: Reinvent Without Losing Your Brand Identity

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Reclaiming Your Voice Is a Leadership Move That Grows Professional Equity

In the very first episode of PQ: Conversations That Build Equity, host Jason Winningham , the CEO and Founder of Professional Quotient, shares his inspiring journey, applauding the transformative power of ‘Professional Quotient’ or PQ. This podcast series aims to explore the concept of PQ, defined as a sum of one’s professional equity, encompassing…

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics