B2b Marketing

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

From Marketing Automation to Autonomous AI Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

From Queries to Conversations with AI in Marketing Analytics

Marketing leaders can now leverage AI agents to handle complex data tasks autonomously, eliminating manual queries and technical bottlenecks

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics

Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships

More than An Agency

Rogue Marketing thrives by abandoning rigid playbooks in favor of real-time adaptation that keeps campaigns performing at their peak

Different Drives Results

Dental practices achieved measurable patient growth and revenue gains by ditching conventional marketing tactics for a customized approach focused on results

Translating Goals into Marketing Wins

Strategic alignment between teams transforms vague objectives into measurable marketing outcomes that drive real business results

Applied Digital Investor Day Interview: Bold Vision, Proven Execution

The company's track record of delivering on promises gives investors confidence that its most ambitious plans are actually achievable

Salute to Joe Geloso: The Reddy Ice Legend

A decades-long career in ice distribution built a legacy of unwavering reliability and respect across the entire organization

A Frosty Partnership: Santa’s Message for Reddy Ice Employees

Santa delivers a holiday-themed motivational message to ice company employees about leveraging media and marketing resources for business growth

Spinal Kinetics’ Website Revamp with Rogue

A medical device company learned how strategic web design can accelerate growth and strengthen market positioning

UGC & Sales: The Power of Authenticity

Authentic customer stories outperform traditional sales tactics by building trust faster than any corporate messaging ever could

The Framework Series – Episode 4: RED Marketing

Brands that master relevant, engaging, and distinct messaging outpace competitors by more than double in revenue growth

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

On the “Nice” List

Cara Conner's multifaceted leadership at PBS Radiology demonstrates how operational excellence drives visibility in competitive healthcare markets

Marketing AI Adoption in B2B Enterprises

Enterprise marketers reveal the operational hurdles and strategic breakthroughs behind scaling AI across large organizations

AI Sales and Marketing Tools Are Changing the Game But Are They Helping?

Heavy investment in AI tools hasn't translated to better decision-making, with analytics influencing only half of marketing choices despite unprecedented data a

GBX: Smart Solutions for Business Expansion

Companies expanding into new markets can unify their marketing, technology, and strategy through a single integrated platform

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

Adopting AI is Not a Marketing Strategy

Marketing leaders must align AI tools with concrete business objectives rather than treating adoption as an end goal itself

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

The Future of Brand-Agency Dynamic in the Age of AI

As artificial intelligence transforms how brands and agencies collaborate, the winners will be those who balance creative instinct with technological capability

How to Champion AI in Marketing

Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams