artificial intelligence

The GEO Paradox: Clear Enough to Find, Different Enough to Choose

Aby Varma joins Tamara Scott and Marc Fuson of overQualified to explore the GEO paradox: optimizing brand messaging for AI discovery can make it sound generic, stripping away the distinctiveness that helps a buyer choose.

Marketing AI Pulse Brief (July 2026): MCP's Takeover, Agency AI Use, LinkedIn Slop & Unilever AI Use

In the July 2026 Marketing AI Pulse Monthly Brief, Aby Varma and Matt Cyr look at MCP going mainstream across martech, Forrester's warning that agencies are mistaking efficiency for effectiveness, LinkedIn downranking AI slop, and how Unilever automates creator admin while keeping creative decisions human.

From Procurement to AI: Coupa’s London Stop Charts the Future of Business Agility

Digital transformation is forcing enterprises to rethink how procurement, finance, and supply chain intelligence work as one unified system

The New Era of Training: Bridging Real-World and Simulated Environments in Defense

Military operators are gaining combat readiness through hybrid training approaches that merge physical and digital environments

Why the Metropolis Acquisition of Oosto Signals a New Era for AI in Facilities and Property Management

AI-powered insights across parking, security, and operations are converging to help property managers optimize their entire ecosystem in real time

Insights From ISC West 2024: Embracing IT as the New Decision-Maker in Banking & Security Integration

IT departments are reshaping how financial institutions approach security and compliance in an increasingly cloud-based world

2024 Supply Chain Trends: Revolutionizing Avionics

Digital transformation and AI are becoming essential tools for aviation suppliers navigating unprecedented supply chain complexity

What To Expect at DSE 2023

Industry leaders reveal how AI and co-located events are reshaping the digital signage landscape this year