Walker Sands acquires RevPartners to build out RevOps and GTM engineering practice

Walker Sands closed its acquisition of RevPartners on June 10, 2026, adding a revenue operations firm that holds the rarest dual credential in the HubSpot and Clay partner ecosystems. RevPartners is currently the only company in the world to simultaneously carry HubSpot Elite Solutions Partner and Clay Elite Studio Partner status, according to the announcement published on the Walker Sands website.

The deal follows Walker Sands' investment from private equity firm Mountaingate Capital and advances what the agency describes as a strategy to build a data- and analytics-driven B2B growth services platform. The combined organization now counts more than 250 employees across strategy, technology, creative, communications, and media disciplines.

Closing the gap between strategy and revenue systems

The acquisition addresses a persistent friction point for enterprise B2B operators: marketing, sales, and revenue teams running on disconnected systems that make it difficult to attribute growth or optimize spend. Walker Sands co-CEO Andrew Cross, in comments reported in the company's press release, framed the problem as one of visibility. Too many organizations still operate with disparate systems that obscure what is actually driving revenue.

RevPartners brings CRM strategy, system integrations, workflow architecture, reporting, and what it terms AI-powered GTM engineering. Its work spans everything from HubSpot CRM architecture to demand orchestration via Clay, a data enrichment and automation platform increasingly used by revenue teams to build outbound and account-based workflows. Together, Walker Sands is positioning the combined offering around what it calls Outcome-based Marketing, extending brand and demand strategy into the operational and agentic workflow layers.

RevPartners CEO and co-founder Brendan Tolleson, cited in the announcement, pointed to the same structural challenge: organizations need marketing, sales, and operational teams working from the same playbook. Tolleson emphasized that the deal positions both firms to help clients build scalable operations that produce measurable results, rather than siloed channel-level performance.

What each side brings to the table

Walker Sands clients gain access to RevPartners' HubSpot CRM architecture, managed RevOps services, and Clay-driven demand orchestration capabilities. For teams currently running HubSpot and looking to tighten the connection between marketing automation and pipeline reporting, the addition is practical: RevPartners' elite-tier status means its practitioners sit at the top of HubSpot's partner hierarchy for technical complexity.

RevPartners clients, in turn, gain access to Walker Sands' Salesforce marketing automation practice, brand strategy, strategic communications, creative, content, and media services. That crossover matters for mid-market and enterprise B2B companies that have outgrown a pure RevOps engagement and need integrated go-to-market execution.

RevPartners also founded Southbound, which the company describes as one of the fastest-growing revenue leadership conferences in the United States. That community asset travels with the acquisition and gives Walker Sands a direct channel into the revenue operations and GTM practitioner audience.

Partner ecosystem implications for enterprise buyers

For procurement and operations teams evaluating agency partners, the HubSpot and Clay dual-elite credential is a concrete differentiator. HubSpot's Elite Solutions Partner tier requires demonstrating sustained revenue impact across a large, active client base. Clay's Elite Studio Partner designation is newer but signals depth in data enrichment and GTM automation, two capabilities that have become central to AI-influenced demand programs.

The broader agency M&A pattern is relevant context. B2B agencies backed by private equity have been consolidating marketing technology and RevOps expertise under one roof, reducing the number of specialist vendors an operator needs to manage. Walker Sands' move follows that logic directly: a single partner covering brand, demand, communications, CRM architecture, and GTM engineering is an easier procurement and governance decision than three or four separate vendor relationships.

RevPartners will continue to operate under its own brand as RevPartners, a Walker Sands company. The next public signal of integration will likely come at Southbound, RevPartners' revenue leadership conference, where the combined platform's GTM engineering and managed RevOps positioning will face its first major industry audience.

What this means for your team

• If your organization runs HubSpot and is evaluating RevOps partners, the Walker Sands and RevPartners combination now offers integrated brand, demand, and CRM services under one contract, which simplifies vendor management and accountability.
• Revenue operations leaders assessing GTM automation platforms should note RevPartners' Clay Elite status: it signals capacity for advanced data enrichment and outbound workflow architecture, not just standard HubSpot configuration.
• Procurement teams that have separated agency of record relationships from RevOps retainers should evaluate whether consolidating both with a single partner reduces handoff friction and improves attribution reporting.
• Organizations currently using Salesforce Marketing Cloud alongside HubSpot should ask specifically how Walker Sands handles cross-platform CRM strategy, given the combined firm now carries expertise in both ecosystems.