Marketing Tech · Topic

Revenue Operations

4 articles from Marketing Tech practitioners

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

MarketScale Newsroom·Aug 22, 2026

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

MarketScale Newsroom·Aug 21, 2026

Walker Sands acquires RevPartners to build out RevOps and GTM engineering practice

Walker Sands has acquired RevPartners, the only firm holding both HubSpot Elite and Clay Elite partner status, to unify strategy, CRM, and revenue operations fo

MarketScale Newsroom·Jul 17, 2026

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.

MarketScale Newsroom·Jul 16, 2026

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