Marketing Strategy

Most B2B content marketing programs fail because teams can't define what success looks like

CMI's decade of B2B content marketing research shows the gap between effective and ineffective programs traces to one factor: clarity on what success means.

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.

Creator-executives are rewriting what a CMO looks like in 2026

Nadya Okamoto's appointment as CMO of Pie signals a broader shift: brands are trading boardroom experience for built-in audience fluency.

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper named Tom Newton CMO and Lauren Newman CFO on Aug. 3, signaling a push to scale enterprise AI marketing beyond pilots.

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

84% of B2B marketers pay to rent audiences they don't own, and Breaker says newsletters fix that

Breaker argues B2B brands spending on paid social and sponsored placements build no lasting channel. A newsletter changes that math.

B2B demand gen teams are ditching MQL volume for revenue attribution as leadership pressure mounts

Demand Gen Report's 2026 benchmark survey reveals B2B marketers are under pressure to prove sourced revenue and influenced pipeline, not just clicks.

Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.

B2B marketers with full-funnel attribution are nearly twice as likely to exceed their goals

Three 2026 reports show the gaps widening between B2B marketing leaders and the rest on attribution, budget discipline, and buying-group strategy.

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

Adobe CMO Lara Balazs says the modern marketing leader must be a perpetual beginner

Adobe's CMO Lara Balazs told Business Insider at Cannes Lions 2026 that today's marketing chiefs must reinvent themselves continuously or fall behind.

Most B2B GTM programs fail because data, strategy, and execution never actually connect

B2B companies have data, strategy, and execution teams. The gap is alignment, and in 2026, misalignment is showing up in pipeline, win rates, and GTM spend.

Most B2B ABM programs fail at execution, not strategy. Two 2026 approaches show why

Multiply's 10 Min ABM and B2BMX 2026 sessions from Salesforce and WordPress VIP reveal a shared diagnosis: AI execution gaps are killing B2B pipeline.

Clari + Salesloft embeds conversation intelligence directly into revenue execution, targeting the 87% of businesses that missed 2025 revenue goals

Clari + Salesloft launches Conversation Intelligence to turn buyer signals into real-time revenue actions, targeting the 87% of businesses that missed 2025 goal

Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that

Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

Info-Tech Research Group publishes blueprint to cut B2B buyer journey friction caused by low-value marketing assets

Info-Tech's new framework helps marketing leaders benchmark, retire, and rebuild content assets to cut acquisition costs and accelerate B2B buyer decisions.

Most B2B ABM programs fail before the first campaign goes live

Gartner and 6sense data reveal that buyers complete up to 61% of their evaluation before contacting a vendor, exposing the structural flaws in how most ABM prog

Webinars hold the edge in B2B thought leadership, new benchmark data shows

Future B2B's 2026 Webinar Benchmark, drawn from 517 webinars and 151,902 registrations, confirms webinars remain a top-funnel workhorse for enterprise marketers

Walker Sands acquires RevPartners to build out RevOps and GTM engineering practice

Walker Sands has acquired RevPartners, the only firm holding both HubSpot Elite and Clay Elite partner status, to unify strategy, CRM, and revenue operations fo

ECN launches ABM Matcher to bring account-based targeting into office DOOH planning

Executive Channel Network's new ABM Matcher tool lets B2B advertisers map target account lists against its premium office DOOH network across the UK, France, an