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30 articles from Marketing Tech practitioners

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

MarketScale Newsroom·Aug 24, 2026
Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

MarketScale Newsroom·Aug 24, 2026
Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

MarketScale Newsroom·Aug 23, 2026
Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave recognition spotlights a shift: “experience optimization” is being bought as agent-driven workflow plus data architecture, not just

MarketScale Newsroom·Aug 22, 2026
Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.

MarketScale Newsroom·Aug 19, 2026
Jasper names a CFO with $1B deal experience and promotes its VP of Marketing to CMO as enterprise AI operationalization accelerates

Jasper names a CFO with $1B deal experience and promotes its VP of Marketing to CMO as enterprise AI operationalization accelerates

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a shift from AI experimentation to disciplined enterprise scale.

MarketScale Newsroom·Aug 18, 2026
Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

MarketScale Newsroom·Aug 18, 2026
Agentic B2B buying is making structured data the new homepage

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.

MarketScale Newsroom·Aug 17, 2026
Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind's behavioral intent signals and autonomous AI now feed directly into Cordial's cross-channel platform, giving enterprise marketers a unified stack.

MarketScale Newsroom·Aug 16, 2026
NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE closed its largest-ever CXone deal with UK tax authority HMRC, but its Q2 call revealed a persistent gap between signing and scaling AI in the enterprise.

MarketScale Newsroom·Aug 16, 2026
Jasper names a CFO with a $1B M&A track record as enterprise AI marketing enters its operationalization phase

Jasper names a CFO with a $1B M&A track record as enterprise AI marketing enters its operationalization phase

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO, signaling a shift from AI experimentation to disciplined enterprise scale.

MarketScale Newsroom·Aug 15, 2026
Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper named Tom Newton CMO and Lauren Newman CFO on Aug. 3, signaling a push to scale enterprise AI marketing beyond pilots.

MarketScale Newsroom·Aug 14, 2026
Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

MarketScale Newsroom·Aug 13, 2026
Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

MarketScale Newsroom·Aug 13, 2026
Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

MarketScale Newsroom·Aug 12, 2026
B2B tech marketers targeting DACH enterprises need a different playbook than the rest of Europe

B2B tech marketers targeting DACH enterprises need a different playbook than the rest of Europe

The DACH region's enterprise buyers are more skeptical, more compliance-driven, and harder to reach via standard B2B channels than most North American marketers

MarketScale Newsroom·Aug 11, 2026
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

MarketScale Newsroom·Aug 10, 2026
ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

MarketScale Newsroom·Aug 10, 2026
Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

MarketScale Newsroom·Aug 3, 2026
Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

MarketScale Newsroom·Aug 2, 2026
Email marketing's technical floor has risen, and campaigns that ignore authentication are already losing inbox placement

Email marketing's technical floor has risen, and campaigns that ignore authentication are already losing inbox placement

Gmail and Yahoo's sender requirements have made domain authentication non-negotiable, while AI and first-party data are reshaping how enterprise teams build and

MarketScale Newsroom·Jul 31, 2026
Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean's new native connectors bring Clari, Salesloft, Crayon, Fathom, and others into one permission-aware AI experience for enterprise revenue teams.

MarketScale Newsroom·Jul 29, 2026
Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon's expansion into the ServiceNow AI Platform lets enterprise marketing teams run omnichannel campaigns on the same data, workflows, and governance already

MarketScale Newsroom·Jul 29, 2026
AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

MarketScale Newsroom·Jul 28, 2026
RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

MarketScale Newsroom·Jul 28, 2026
Webinars hold the edge in B2B thought leadership, new benchmark data shows

Webinars hold the edge in B2B thought leadership, new benchmark data shows

Future B2B's 2026 Webinar Benchmark, drawn from 517 webinars and 151,902 registrations, confirms webinars remain a top-funnel workhorse for enterprise marketers

MarketScale Newsroom·Jul 17, 2026
B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer adoption jumped 34% since 2020, with new data on ROI, lead quality, and AI-driven campaign tools reshaping how enterprise marketers allocate budg

MarketScale Newsroom·Jul 17, 2026
RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

MarketScale Newsroom·Jul 17, 2026
Signal orchestration and agentic AI are rewriting how enterprise ABM teams pick and pursue accounts

Signal orchestration and agentic AI are rewriting how enterprise ABM teams pick and pursue accounts

ABM is moving from static account lists to real-time signal orchestration and agentic AI, shifting how enterprise GTM teams identify, engage, and measure high-v

MarketScale Newsroom·Jul 16, 2026
Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%

MarketScale Newsroom·Jul 16, 2026
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