enterprise marketing

Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.

Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind's behavioral intent signals and autonomous AI now feed directly into Cordial's cross-channel platform, giving enterprise marketers a unified stack.

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

Email marketing's technical floor has risen, and campaigns that ignore authentication are already losing inbox placement

Gmail and Yahoo's sender requirements have made domain authentication non-negotiable, while AI and first-party data are reshaping how enterprise teams build and

Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon's expansion into the ServiceNow AI Platform lets enterprise marketing teams run omnichannel campaigns on the same data, workflows, and governance already

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

Webinars hold the edge in B2B thought leadership, new benchmark data shows

Future B2B's 2026 Webinar Benchmark, drawn from 517 webinars and 151,902 registrations, confirms webinars remain a top-funnel workhorse for enterprise marketers

B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer adoption jumped 34% since 2020, with new data on ROI, lead quality, and AI-driven campaign tools reshaping how enterprise marketers allocate budg

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.