Digital Marketing Trends

Gartner’s 2026 digital marketing Hype Cycle frames AI spend as a governance problem, not a tooling race

Gartner’s 2026 Hype Cycle says CMOs face flat budgets, “answer engines,” and a shift toward autonomous marketing. Operators should treat AI as governed spend.

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer adoption jumped 34% since 2020, with new data on ROI, lead quality, and AI-driven campaign tools reshaping how enterprise marketers allocate budg

B2B content marketing in 2026: AI adoption is near-universal, but performance gains are not

95% of B2B marketers now use AI tools, yet fewer than 4 in 10 report a real performance lift, and buying committees keep growing.