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30 articles from Marketing Tech practitioners

Agentic B2B buying is making structured data the new homepage

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.

MarketScale Newsroom·Aug 17, 2026
Reddit's 443.8M weekly users make it a legitimate B2B intent channel that most marketing teams still ignore

Reddit's 443.8M weekly users make it a legitimate B2B intent channel that most marketing teams still ignore

B2B marketers are missing problem-led buyer intent signals on Reddit's 443.8M-user platform while chasing job-title targeting on LinkedIn.

MarketScale Newsroom·Aug 15, 2026
OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

MarketScale Newsroom·Aug 15, 2026
Google now labels AI-generated ads across Search, YouTube, and Discover

Google now labels AI-generated ads across Search, YouTube, and Discover

Google's new "created or edited with AI" label in My Ad Center marks the first time the platform requires AI disclosure for commercial ads, not just political o

MarketScale Newsroom·Aug 14, 2026
Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

MarketScale Newsroom·Aug 14, 2026
Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

AI answer engines reward authority, not content volume. B2B marketers still running the classic SEO playbook are accelerating their own invisibility.

MarketScale Newsroom·Aug 14, 2026
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil

MarketScale Newsroom·Aug 13, 2026
84% of B2B marketers pay to rent audiences they don't own, and Breaker says newsletters fix that

84% of B2B marketers pay to rent audiences they don't own, and Breaker says newsletters fix that

Breaker argues B2B brands spending on paid social and sponsored placements build no lasting channel. A newsletter changes that math.

MarketScale Newsroom·Aug 12, 2026
Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.

MarketScale Newsroom·Aug 11, 2026
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

MarketScale Newsroom·Aug 10, 2026
AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

MarketScale Newsroom·Aug 8, 2026
Passionfroot closes $15M Series A to bring its B2B creator marketplace to the U.S.

Passionfroot closes $15M Series A to bring its B2B creator marketplace to the U.S.

Berlin-based Passionfroot raised $15M led by Insight Partners to expand its B2B creator marketplace to the U.S. and Brazil, betting on creators as AI reshapes b

MarketScale Newsroom·Aug 6, 2026
B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

MarketScale Newsroom·Aug 4, 2026
Adobe CMO Lara Balazs says the modern marketing leader must be a perpetual beginner

Adobe CMO Lara Balazs says the modern marketing leader must be a perpetual beginner

Adobe's CMO Lara Balazs told Business Insider at Cannes Lions 2026 that today's marketing chiefs must reinvent themselves continuously or fall behind.

MarketScale Newsroom·Aug 4, 2026
CapCut earns back-to-back Software Experts recognitions for AI-powered content and design production

CapCut earns back-to-back Software Experts recognitions for AI-powered content and design production

Software Experts named CapCut a top AI marketing and design platform in July 2026, citing its unified creative workspace and Seedream 5.0 integration.

MarketScale Newsroom·Aug 4, 2026
AI search is rewriting how authority is measured, and backlinks alone won't keep you ranked

AI search is rewriting how authority is measured, and backlinks alone won't keep you ranked

Nearly 70% of marketers say backlinks still heavily impact rankings, but AI platforms are increasingly reading unlinked brand mentions, entity signals, and comm

MarketScale Newsroom·Aug 3, 2026
Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

MarketScale Newsroom·Aug 3, 2026
Forbes brought the world's top CMOs to Cannes to confront AI saturation head-on

Forbes brought the world's top CMOs to Cannes to confront AI saturation head-on

Global marketing leaders gathered in Cannes for Forbes' World's Most Influential CMOs Summit, tackling AI noise, brand differentiation, and marketing's expandin

MarketScale Newsroom·Aug 2, 2026
Klaviyo's new Social Marketing product connects social engagement directly to CRM profiles

Klaviyo's new Social Marketing product connects social engagement directly to CRM profiles

Klaviyo Social Marketing, now generally available, pulls social signals into its B2C CRM so brands can convert followers into subscribers and unify omnichannel

MarketScale Newsroom·Jul 30, 2026
ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.

MarketScale Newsroom·Jul 29, 2026
AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

MarketScale Newsroom·Jul 28, 2026
RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

MarketScale Newsroom·Jul 28, 2026
Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that

Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that

Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.

MarketScale Newsroom·Jul 27, 2026
90% of CMOs say AI is already reshaping brand discovery, forcing marketing to become an operating discipline

90% of CMOs say AI is already reshaping brand discovery, forcing marketing to become an operating discipline

A new BCG survey and signals from Cannes Lions show the CMO role has fundamentally shifted: AI, data, and product alignment now define who leads growth.

MarketScale Newsroom·Jul 26, 2026
Digital.Marketing's new AI platform unifies on-site SEO and off-site link building in a single workflow

Digital.Marketing's new AI platform unifies on-site SEO and off-site link building in a single workflow

Digital.Marketing launched a proprietary AI content platform that connects on-site SEO and off-site link building, targeting agencies tired of siloed tools.

MarketScale Newsroom·Jul 25, 2026
Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

MarketScale Newsroom·Jul 22, 2026
95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

MarketScale Newsroom·Jul 20, 2026
32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

MarketScale Newsroom·Jul 17, 2026
B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer adoption jumped 34% since 2020, with new data on ROI, lead quality, and AI-driven campaign tools reshaping how enterprise marketers allocate budg

MarketScale Newsroom·Jul 17, 2026
RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

MarketScale Newsroom·Jul 17, 2026
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