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7 articles from Marketing Tech practitioners

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

MarketScale Newsroom·Aug 24, 2026
NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE closed its largest-ever CXone deal with UK tax authority HMRC, but its Q2 call revealed a persistent gap between signing and scaling AI in the enterprise.

MarketScale Newsroom·Aug 16, 2026
Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's launched a Gemini-powered shopping assistant and ShipBob embedded Claude into its fulfillment suite, signaling AI is now an operational standard.

MarketScale Newsroom·Aug 13, 2026
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

MarketScale Newsroom·Aug 10, 2026
Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

MarketScale Newsroom·Jul 22, 2026
Sprinklr's Summer '26 release pushes CXM from dashboards to real-time AI action

Sprinklr's Summer '26 release pushes CXM from dashboards to real-time AI action

Sprinklr's Summer '26 platform update adds agentic Voice AI, MCP integration, and ViralMoment video analytics to close the gap between customer signals and live

MarketScale Newsroom·Jul 16, 2026
Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.

MarketScale Newsroom·Jul 16, 2026
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