Business Technology

B2B marketing automation platforms are splitting into two camps, and the wrong pick costs more than the subscription

Choosing a B2B marketing automation platform has never been harder, or more consequential. Here's what separates the right fit from an expensive mistake.

92% of B2B organizations are already experimenting with GEO, and GNW Consulting's new tool Leo is built to operationalize it

GNW Consulting launches Leo, a proprietary GEO tool for B2B LLM placement, as new research shows 92% of organizations already experimenting with generative engi

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

HubSpot's partner ecosystem opportunity is projected to hit $42 billion by 2030, and AI operationalization is driving it

HubSpot's State of Ecosystems 2026 report pegs the partner opportunity at $42B by 2030, with mid-market AI complexity reshaping what partners actually do.

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

Marketing automation is no longer optional for manufacturers chasing B2B leads

With 80% of users reporting lead gains and 77% seeing higher conversion rates, manufacturing marketers without automation are falling behind.

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.