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7 articles from Marketing Tech practitioners

100% of revenue leaders say they use AI, but most can’t prove it pays off

Salesloft’s 500-leader benchmark finds universal AI use in revenue teams, yet only 20.6% call it production-ready. The bottleneck is data quality and workflow f

MarketScale Newsroom·Sep 6, 2026
Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

MarketScale Newsroom·Sep 5, 2026
Salesforce’s Claudeforce lets Claude run CRM tasks

Salesforce’s Claudeforce lets Claude run CRM tasks

Salesforce and Anthropic’s new Claudeforce plug-in bakes 37 sales tasks into Claude, pushing CIOs to govern AI actions, not just AI answers.

MarketScale Newsroom·Aug 27, 2026
Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

MarketScale Newsroom·Aug 24, 2026
96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a

MarketScale Newsroom·Aug 18, 2026
AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

MarketScale Newsroom·Aug 8, 2026
Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

MarketScale Newsroom·Jul 22, 2026
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