AI visibility

AI search is pushing marketing, HR and facilities onto one set of AI rules

New AEO guidance, creator briefs, and workplace AI rules are colliding with building analytics. Ops leaders are treating “AI visibility” as a governed system.

Fractl’s AI visibility index shows 9 in 10 brands track SEO strength, but 471 “blue chips” still vanish in AI answers

Fractl’s analysis finds most brands’ AI recall follows SEO authority, yet 471 high-authority brands rarely appear in LLM answers, shifting focus to third-party

Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

AI answer engines reward authority, not content volume. B2B marketers still running the classic SEO playbook are accelerating their own invisibility.

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

Marketing budgets hit 7.8% of revenue in 2026, but AI visibility is redirecting where the money actually flows

Marketing budgets are at their lowest share of company revenue since 2020, yet AI visibility and creator spend are quietly absorbing dollars once earmarked for

Centium targets B2B AI visibility gap as buyers skip the funnel and ask ChatGPT first

B2B buyers now query AI models before filling out a form. Centium's AEO/GEO platform tracks recommendation rates, citation sources, and brand perception across

AI answer-engine visibility becomes a measurable discipline as GEO platforms multiply in 2026

A new software category around generative engine optimization has matured fast, with eight platforms now competing to tell brands where AI recommends them.

SEO Isn't Dead. But It Is No Longer Enough.

Buyers are increasingly asking ChatGPT, Gemini, Claude, and Perplexity for recommendations instead of typing keywords into Google. MarketScale on why Answer Engine Visibility is becoming the next core marketing KPI, and why it built AI Visibility to measure it.