Why Storytelling Will Lift Boutique Hotels Above the Giants

Storytelling is more relevant than ever now due to the impact of dependent hospitality, companies are facing a much more competitive landscape in great storytelling would help you stand out, for example, highlighting employees that have worked hard to keep the business running through COVID. People can relate to that story because most of us have been impacted in some way, shape or form financially by the pandemic. And a common misconception is that social media should be just like your website to many tells of just putting pictures up there of the room, the rooftop, FNB, it's very stales are ecstatic. The power of social media and the storytelling is that the authentic connections that you can build, this is an opportunity for businesses to show the personal side and really engage with their followers and guests to minimize the boat, their. And storytelling and social levels, the playing field, whether you're a big hotel owner or a small one, no matter the size of your property, you can create an engaged audience highlighting what makes your property, your team, your location special. People are forgetting that hospitality is all about the human connection. And as an industry, I think we've gone way too far away from that. Storytelling on social is a great way to build connections with people, engage with them about their anniversaries, birthdays, why they're traveling. You can go back and forth and comment and people and really dig in to who your guest is and if you have that ability on social media. Way more than you have on any other platforms. And being storytelling win for me is the salviati in Florence. stayed there a couple of years ago because we were going to Florence and I was happy to be working with a company that got me a good rate there. But after having stayed there, I found out that it's a converted 15th century villa that were owned by Italian bankers. If you know anything about Florence, you know that banking was this way or that really started this whole concept and. The rich still the original building, this hotel, this home has now been converted to a hotel, the original library from the 15th century is still there, as well as art by Darley in the walls and the hallways. The current owners have had this pass down for a few generations. So the same family has owned this for a few generations now. And if all of this as a guest, wouldn't you choose this hotel over the run of the mill hotel, over a hotel that doesn't have anything behind it? Being able to convey that through your social media. Tell that story is going to really resonate, would resonate with me and anybody who may be even remotely interested in history, Italian history or just a nice place, just knowing to be able to walk those hallways and imagine who stayed here knowing that Dali walked those halls and left his artwork here. I mean, to be able to do that is going to set you apart. This hotel is 41 rooms, so it doesn't matter about the size. It's really about how you convey your uniqueness onto your social media.